Our vision is to build loved brands, done sustainably, for a better-shared future. We strive to provide cutting-edge excellence in ingredients, innovation, design and marketing. We are looking for people who have a passion for building relationships and will be proud to be a representative of our brands, are results driven and have brand management and/or marketing in consumer-packaged goods and beverage experience.
The Coke Zero Director will support the Coke Asean & South Pacific (ASP) Marketing Lead in developing a vision and growth strategy for our Light/Zero portfolio.
Responsible for developing and co-leading with Global and other Operating Units (OU) network new brand platforms.
- Work with counterparts across Global, OU and Bottler networks to help develop and execute cohesive brand/category strategy and efficient consumer/shopper end-to-end engagement plan
- Work with Human Insights to define category insights, consumer segmentation and shopper segmentation strategies by channel/occasion.
- Develop a point of view on the creative strategy and innovation strategy for Coke Zero.
- Support the Coca-Cola Trademark (CCTM) Lead in developing LRP and ABP CCTM vision and strategic direction, and creation of quarterly business reviews and reports
This role will not have formal direct reports but requires leadership skills to lead the Zero Sugar agenda in ASP and the ability to engage with a large network of colleagues across The Coca-Cola Company, especially the Frontline Marketing (FLM), Integrated Marketing Experience (IMX), Commercial, bottlers, and global leads.
What You’ll Do for Us
- Create ASP vision and strategic direction for the Zero Sugar acceleration.
- Drive exponential growth by stewarding the brand portfolio and leading iconic programs
- Scale programs across ASP, with local relevance.
- In partnership with FLM, optimize DME resource allocation, marketing effectiveness and efficiency.
- Orchestrate engaging campaigns/initiatives to grow revenues and weekly+ drinkers.
- Accountable for overall engagement of the Coke team and inspiration of the OU and bottlers.
Qualifications & Requirements
- Significant marketing experience (8+ years) with direct experience with brand strategy work.
- Experience working with cross-functional teams.
- Comfort with and understanding of consumer, business analytics and human insights.
- General management (P&L) experience and business commercial acumen are needed.
- Ability to develop brand and category strategy, deep consumer understanding.
- Ability to communicate, influence, and work with many stakeholders
- Ability to work in agile project-based teams.
- Must be comfortable with change and complexity.
- Multi-Geography experience or multi-country experience preferred.
- Ability to develop and communicate innovative approaches to marketing strategy and build buy-in across key internal stakeholders.
