Job Description
This position is critical in driving the next level of growth for the Company with our new “Ready-to-Eat” frozen food range to promote to modern food retailer chains, wholesalers, distributors and HORECA customers throughout Singapore.
About this role:
• Conduct detail market research to understand the preferences of target audience. Identify key competitors & analyse their strengths and weakness.
• Form partnership with popular modern food retailer chains (eg. supermarkets, convenient stores, grocery stores, bbq wholesalers & gourmet food distributors, etc) to distribute our range of “Ready-to-Eat” frozen food.
• Partnership with HORECA customers (hotels, food service restaurants, cafes, food kiosk chains) to provide B2B solutions and business co-operation for growth.
• Create exclusive product promotions and bundles during festive seasons to ramp up sales volume. Conduct regular product demonstrations & tastings at potential customers’ location.
• Co-develop new product offerings and pricing strategies with the management. Improve brand footprint in Singapore.
• Create social media profiles and post engaging content. Launch targeted social media ads and Google Adwords campaigns. Collaborate with influencers to create buzz around the products.
