Marketing & Engagement Executive

SAFRA invites suitably qualified applicants for the following position:

MARKETING & EVENTS EXECUTIVE

- SAFRA Mount Faber

Main / Key Responsibilities

1. Marketing

• Develop positioning strategies and plan/organize activities to enhance Club’s branding.
• Develop and execute marketing plans, inclusive of advertising & promotions and Strategies, to promote Club's vendors and programs with the overall objective of increasing engagement and footfall to the Club.
• Formulate and implement sales & marketing strategies, including sponsorship and partnerships, on a Club as well as Integrated level.
• Support plans to identify and develop new potential marketing opportunities.

2. Digital Marketing

• Plan and implement digital marketing strategies and plan /organise online contests to enhance Club branding.
• Plan and execute digital marketing plans, inclusive of advertising and promotions, to promote club's offerings as well as programs.
• Identify and employ new technologies to reach out and engage key constituents to enhance the overall SAFRA brand.
• Support plans to identify and develop potential business opportunities.
• Plan, implement and enhance content marketing tactics through effective search engine optimisation efforts so as to increase awareness of Club’s activities as well as the overall SAFRA brand and key programs.
• Conceptualise, manage and oversee content production.
• Content manage online platforms, determine content placement and establish SOPs for business rules and content placement.
• Integrate Public Relations messages suitably for social media consumption and support crisis communications.
• Engage members actively through social media.

3. Projects & Engagement

• Engage members through cIub’s activities and vendors' promotions (Club and Integrated level)
• Establish good relationship/rapport with vendors, members and all stakeholders
• Assist the Club Manager in executing plans related to ensuring the smooth execution and implementation of club's projects and engagement activities.
• Ensure competitiveness of activities organized for members by keeping abreast of market trends and research on new ideas/trends.
• Implement marketing strategies to drive awareness of Club’s activities and courses.
• Ensure that projected KPls are achieved. Formulate and implement business development, partnership and sponsorship strategies to attain financial viability for projects and events.

4. Communication

• Communicate to members and public through effective media channels to increase awareness of SAFRA Mount Faber and its regular promotions/activities. To constantly review avenues of communications and tie up with vendors for attractive promotions for members.
• Prepare necessary activities and promotional contents for internal marketing collateral such as eNSMAN.
• Manage all marketing and promotions related feedback/enquiries for the Club

5. Club Operations

• Assist the Club Manager in daily operations when required.

Duties / Tasks

1. Prepare and submit respective team's workplan/budget for each fiscal year.
2. Conceptualise and submit proposals on promotions/activities for approval.
3. Manage projects within budget and effectiveness.
4. Work with Strategic Marketing and Comms Department to develop and propose Public Relations plans in support of positive Public Relations/publicity coverage of SAFRA Mount Faber.
5. Ensure proper management and follow-up on administrative matters.
6. Manage all marketing and events feedback/enquiries (written or verbal)with speed and efficiency including Club Promotion, Marketing and Public Relations matters.
7. Develop newsletters, brochures and pamphlets etc relevant to SAFRA Mount Faber and vendors, including those for marketing promotions.
8. Work with Comms & Public Relations Department to provide editorial support by writing clearly and vetting publications/broadcasts related to the Club.
9. Rotation of Duty Officer roles
10. Any other tasks assigned by Club Manager.

Requirements:

• Diploma/Degree in Marketing / Business / Sports & Wellness
• At least 2 years’ experience in events management and marketing
• Strong interpersonal and communication skills
• Customer-focused and service-oriented
• Able to work independently and to lead a team
• Singapore Citizens Only