The Media Planner role will primarily be responsible for day-to-day accounts’ campaign planning, operations and reporting & reconciliation. The role will be closely supported + guided by an Associate Manager, and will be the direct report as your immediate escalation.
Expectations of an Integrated Media Planner:
1. Planning
- Day to day campaign planning and management
- Develop solid foundation in media research
- Develop media strategy, channel recommendations, and prepare detailed media plan with sound rationalizing
- Liaise with media vendors and internal practices for media proposals
- Competitive tracking & reviews (quarterly), media trend updates (monthly)
2. Buying
- Negotiation with media vendors for rates and value adds
- Liaison with media vendors for booking of ads (offline and direct IOs buys)
- Operations of digital campaign set ups, primarily on adservers and social platforms (Meta, Linkedin, Tiktok, Google Ads)
- Prepare Copy Instructions/material specs, liaise with media vendors & creative agencies for material submission requirements and deadlines
- Navigate and advise on requirement for site-tagging on client’s site/apps, ensure ads are properly served and tags are firing
- Campaign monitoring and preparation of reporting cadences (depending on arrangement with clients/campaigns – weekly, bi-weekly, monthly)
3. Reporting & Reconciliation
- End of campaign report preparation with meaningful insights and learnings
- Responsible to ensure campaign is updated on finance platforms
- Supporting finance or team’s buyer in following up issues with vendors’ invoices
- Liaison with team’s buyer on timely invoicing for ended campaigns
- Supporting in year end reviews with accounts on hand
