Position: Social Media Strategist
Location: Sassy Mama Singapore ( Sassy Group Singapore Pte Ltd)
Type: Full-Time
About Us
At Sassy Mama Singapore, we inspire and empower mothers through engaging content and a vibrant community. We’re looking for a passionate and creative Social Media Strategist to help us connect with our audience and elevate our brand presence.
Key Responsibilities
- Develop and curate engaging social media content across platforms (Instagram, Facebook, TikTok, Telegram, LinkedIn,...).
- Schedule and publish content using management tools while collaborating with designers and copywriters to ensure brand consistency.
- Engage with followers, respond to comments and messages promptly, and monitor online conversations.
- Support marketing campaigns with innovative social media ideas and execute strategies to boost brand awareness and engagement.
- Track and analyze content and campaign performance, preparing regular reports with insights and recommendations.
- Stay updated on social media trends and identify opportunities to leverage emerging trends for the brand.
- Collaborate with marketing, content, and design teams to ensure cohesive messaging and assist in influencer marketing efforts.
- Attend events as needed and cover them for social media, creating real-time content to enhance engagement.
Required Skills
- 3-5 years of experience as a social media strategist or manager in an agency environment.
- Strong copywriting skills for crafting compelling social media captions.
- Proficiency in social media management tools and content scheduling.
- Experience with paid media platforms, including understanding campaign structure and creative formats (Facebook Ads, Google Ads).
- Familiarity with ad-serving tools like META Business Suite.
- Self-starter with a passion for social media and online marketing.
- Strong time management and organizational skills.
Why Join Us?
Be part of a dynamic team that values creativity and teamwork.
Opportunities for growth and professional development.
If you’re ready to make a difference in the lives of mothers through impactful social media strategies, we’d love to hear from you!
The applicant must be eligible to work in Singapore. Please email [email protected] with your CV, cover letter, earliest starting date and salary expectations.
