About the client:
Client is a startup social media platform that seeks to revolutionize how people connect and share content. We're looking for a creative and data-driven Growth Hacker to join our dynamic team. The ideal candidate will be a strategic thinker with hands-on experience in scaling platforms and a deep understanding of user acquisition and engagement. This is a unique opportunity to lead the charge in growing our user base and driving activities on our platform.
Key Responsibilities:
- User Acquisition & Growth Strategy:
- Develop and execute innovative growth strategies to drive user acquisition, retention, and engagement.
- Identify and optimize growth channels such as SEO, SEM, social media, and email marketing to increase traffic and conversion rates.
- Utilize data analytics to monitor key growth metrics and rapidly iterate on strategies.
- Landing Pages & Conversion Optimization:
- Design and optimize landing pages to maximize conversions and drive sign-ups.
- Continuously A/B test various landing page elements to increase performance and usability.
- Collaborate closely with the design and development teams to ensure smooth user experiences.
- UI/UX Optimization:
- Work with the product and design teams to create seamless, user-friendly experiences that increase time spent on the platform and improve engagement.
- Conduct user research and feedback sessions to inform UX improvements that support growth objectives.
- Drive enhancements to platform design and usability that contribute to a sticky and engaging user experience.
- Project Management:
- Lead growth initiatives from ideation to execution, coordinating across marketing, product, and development teams.
- Manage multiple growth projects simultaneously, maintaining a high standard of quality and efficiency.
- SEO Strategy:
- Develop and implement effective SEO strategies to improve organic search rankings and drive traffic to the platform.
- Stay updated with the latest SEO trends and adjust strategies to align with best practices.
- Data-Driven Decision Making:
- Utilize analytics tools to track user behavior, conversion funnels, and growth KPIs.
- Leverage data to make informed decisions about optimization and future growth strategies.
- Create reports and presentations to communicate growth progress and strategies to stakeholders.
Requirements:
- Experience:
- 5 years proven experience in a growth hacking, digital marketing, or similar role within startups or social media platforms.
- Strong understanding of SEO, email marketing, and social media marketing strategies.
- Experience in developing and optimizing landing pages and user funnels.
- Technical Skills:
- Proficient in SEO tools and web analytics tools.
- Familiar with A/B testing platforms and user research methodologies.
- Knowledge of UI/UX best practices and ability to collaborate with design teams to enhance user experience.
- Soft Skills:
- Strong project management skills, with the ability to juggle multiple initiatives and meet deadlines.
- Excellent problem-solving abilities with a results-driven mindset.
- Analytical thinker with a focus on data-driven decision-making.
- Creative and entrepreneurial spirit, comfortable working in a fast-paced and dynamic environment.
Preferred Qualifications:
- Previous experience working in a startup environment or with a social media platform.
- Familiarity with content marketing and influencer marketing strategies.
- Experience in growth hacking techniques like viral loops, referral programs, or gamification.
- Knowledge of user psychology and behavioural insights to inform growth strategies.
Why Join Us?
- Be part of a growing team in a rapidly evolving industry.
- Opportunity to lead major growth initiatives and have a direct impact on the success of the platform.
- Collaborative and fast-paced work environment where creativity and experimentation are encouraged.
How to Apply:
Interested candidates, please submit your resume and portfolio to [email protected]
EA Registration Number: R2199817
EA License Number: 15S7709
