- Engage UX-UI, data analytics and various business line stakeholders in improving & defining digital (website, app) purchase journeys to drive digital sales
- Support upcoming digital transformation projects in user acceptance testing (UAT), in documenting test results and in communicating the results and implications to development & business teams for timely & effective resolution
- Influence offers and campaign strategy to maximize quality traffic and online conversion rate
- Cross functionally define requirements of new features and improvements to current digital purchase journeys
- Define and manage agile product backlogs as product owner of purchase journeys
- Partner with internal IS (information systems) and vendors (on scope/timeline/quality) and communicate requirements to ensure development, testing and release activities meet delivery timelines
- Work closely with IS and vendors to ensure optimal platform accessibility and quality; with timely resolution of production issues
- Monitor, report and analyze sales performance, on-site conversion rate
- Other adhoc duties assigned
Joy Yeow Zhi Qian
(CEI Registration No:R2096261)
Recruit Express Pte Ltd (EA Licence No: 99C4599)
