- Leading Distributor
- 360 Marketing Campaigns
About Our Client
Our client is a leading Regional Distributor of Sporting Goods. They sell their products through retail B2C channels as well as B2B (minimally) and are looking for a hands on Marketing Manager to drive 360 marketing initiatives, from Offline, Online and CRM!
Job Description
- Create and implement strategies to boost brand awareness and increase revenue growth through customer acquisition, member's retention and loyalty
- Focus on identifying opportunities and using performance-based channels such as CRM and loyalty programs to drive revenue
- Develop strategies to attract new customers and members, using customer segmentation and automation tools for targeted marketing to improve sales performance
- Drive sales through effective marketing campaigns for brand launch, seasonal promotion and events
- Conduct strategic analysis of the competitive landscape and perform detailed data analysis to derive insights for designing effective sales and marketing plans
- Develop and implement localized end-to-end sales and marketing initiatives, including collaboration with internal departments, brand owners and agencies
- Take ownership of the P&L and budget for all marketing initiatives
- Manage the marketing budget efficiently to maximize ROI while ensuring compliance
- Analyse marketing performance data to measure success and optimize strategies.
- Strengthen the brand's identity across all channels and collaborate with brand owners through strategic partnerships to evaluate organizational goals
- Plan and execute multi-channel brand marketing across digital, social media and email, ensuring strong content marketing that aligns with growth objectives
The Successful Applicant
- About 5 years of Marketing experience in FMCG/Retail
- Skilled in developing and executing strategic marketing initiatives
- Experienced in handling marketing budgets and optimizing ROI
- Familiar with tools such as Google Analytics, CRM tools and marketing automation platforms
- Good understanding of managing both organic and paid marketing efforts across platforms like Google, Facebook, TikTok, Instagram, and email
- Experience leading cross-functional teams, and partnering with external agencies
What's on Offer
This is an opportunity to join a leading distributor in Singapore and run their Marketing division on all marketing aspects.
Contact
Antoine Ratajczak (Lic No: R1985336 / EA No: 18C9065)
Quote job ref
JN-102024-6573650
Phone number
+65 6416 9849
Michael Page International Pte Ltd | Registration No. 199804751N
