As part of the SME marketing team, this role embedded with the SME product, sales & servicing teams to translate business priorities into marketing activation and engagement opportunities to achieve the objectives of
1) Building affinity with existing customers
2) Engage existing customers to upsell and cross-sell
3) Activate and engage “new to bank” potential prospects.
The 2nd part of the scope would be to develop engagement tactics aligned with business outcomes through the Business Class engagement program as the community manager
(Developing engagement calendar, executing events, tracking success of events)
“This is in partnership with the Employment and Employability Institute Pte Ltd (“e2i”).
e2i is the empowering network for workers and employers seeking employment and employability solutions. e2i serves as a bridge between workers and employers, connecting with workers to offer job security through job-matching, career guidance and skills upgrading services, and partnering employers to address their manpower needs through recruitment, training, and job redesign solutions. e2i is a tripartite initiative of the National Trades Union Congress set up to support nation-wide manpower and skills upgrading initiatives. By applying for this role, you consent to A-IT Software Services Pte Ltd’s PDPA and e2i PDPA.
