Digital Marketing Executive

Job Description:

We are seeking a highly skilled and motivated Marketing Specialist with expertise in Google Ads to join our dynamic team at DND, a leading reverse logistics company. As a Marketing Specialist, you will be responsible for driving targeted traffic, increasing brand awareness, and maximizing ROI through strategic Google Ads campaigns. You will work closely with the marketing team to develop, implement, and optimize campaigns aimed at reaching our target audience and achieving our business objectives.

Responsibilities:

1. Develop and execute comprehensive Google Ads campaigns aligned with company goals and objectives.
2. Conduct keyword research, competitive analysis, and audience targeting to optimize campaign performance.
3. Create compelling ad copy and creative assets that resonate with our target audience.
4. Monitor and analyze campaign performance metrics, including click-through rate (CTR), conversion rate, and return on ad spend (ROAS).
5. Utilize Google Analytics and other tools to track website traffic and user behavior, making data-driven decisions to optimize campaigns.
6. Identify opportunities for campaign optimization and A/B testing to improve results continuously.
7. Stay updated on industry trends, best practices, and new features within Google Ads and other digital marketing channels.
8. Collaborate with cross-functional teams, including design, content, and product teams, to ensure cohesive messaging and brand consistency.
9. Provide regular reporting and insights on campaign performance to stakeholders, including recommendations for improvement.
10. Stay informed about the latest developments in reverse logistics and incorporate relevant industry insights into marketing strategies.

Qualifications:

1. Bachelor's degree in Marketing, Communications, Advertising, Business Administration, or a related field.
2. Proven experience managing Google Ads campaigns, with a strong track record of driving results and maximizing ROI.
3. In-depth knowledge of Google Ads platform, including campaign setup, keyword research, bid management, and targeting options.
4. Proficiency in Google Analytics and other digital marketing analytics tools.
5. Strong analytical skills and the ability to interpret data to optimize campaign performance.
6. Excellent written and verbal communication skills, with the ability to craft compelling ad copy and communicate complex ideas effectively.
7. Detail-oriented with strong organizational skills and the ability to manage multiple projects simultaneously.
8. Creative thinker with a passion for problem-solving and driving innovation in digital marketing strategies.
9. Team player with the ability to collaborate effectively with cross-functional teams and stakeholders.
10. Experience in the logistics or e-commerce industry is a plus.

Join our team and play a key role in driving the growth and success of our reverse logistics company through strategic Google Ads campaigns. If you have a passion for digital marketing and a desire to make a meaningful impact, we want to hear from you! Apply now to be part of our dynamic team.