ROLES AND RESPONSIBILITIES:
- Formulate marketing strategies for effective engagement with key stakeholders.
- Manage and execute full spectrum of marketing communications to meet business goals.
- Sound industry knowledge and experience with emerging social media platforms like TikTok and Little Red Book.
- Develop and implement brand launch strategies on online platforms
- Drive digital marketing campaigns including collaboration with strategic partners to increase brand awareness.
- Evaluate the ROI of all marketing initiatives and campaigns.
- Strong involvement in executing SEO/SEM efforts to increase platform traffic.
- Manage platform content architecture for excellent touchpoints.
- Perform any other duties as assigned by Senior Management.
JOB REQUIREMENTS:
- Degree in Marketing or related discipline.
- Minimum 3 to 5 years of proven working experience in a similar role.
- Excellent understanding and insights into current digital marketing trends.
- Well-versed with digital marketing concepts; tools and strategies.
- Working knowledge of SEO/SEM; Marketplace Platforms and Google Adwords.
- Strong English proficiency with experience in creative copywriting.
- Good communication and interpersonal skills.
- Highly meticulous and strong attention to detail.
- Predisposed to thriving in a fast-paced environment with the ability to pivot from one task to another at a quick turnaround time.
- Excellent team player.
