Eigen Energy is a systems integrator for solar energy and electric vehicle charging infrastructure, with technical competencies in engineering and construction, energy management, software engineering and cross platform integration.
We are looking for a Marketing Manager to craft meaningful content and create marketing campaigns that drive traffic and boost user engagement. The role reports directly to the Director.
Job Scope:
- Increase brand awareness, brand recognition and recall, and develop strategies to improve lead generation, customer retention and loyalty
- Coordinating marketing strategies with the business development units, finance, and operations team
- Developing and managing the marketing department's budget
- Overseeing branding, advertising, and promotional campaigns while managing lead generation via various organic and paid acquisition channels
- Develop brand guidelines, defining and maintaining the brand's visual identity, including logos, colours, typography, and overall brand aesthetics.
- Produce valuable and engaging content across all marketing channels through analysing consumer behaviour
- Measure and report on the performance of marketing campaigns, gain insight and assess against goals
Requirements:
- Diploma in Marketing or relevant field.
- Knowledge of website analytics tools
- Setting up and optimising Google Adwords campaigns
- A sense of aesthetics and a passion for copy and corporate communications
- Experience in identifying target audience, and developing collaterals that engage
- Apt in social media engagement and marketing
While skills and experience are important, we place equal importance on a candidate’s resourcefulness, adaptiveness and the ability to prioritise and find solutions appropriate for a situation.
