KEY RESPONSIBILITIES
e-Commerce Marketing and Operation
- Working closely with internal stakeholders, plan, allocate, implement, and optimize retailer EC exposure and performance including shop-in-shop and banners.
- Liaise with internal stakeholders and retailers to ensure the optimal accuracy and quality of the digital assets on retailer social and EC channels.
- Work closely with stakeholders to plan and implement EC marketing campaign to drive conversions based on marketing and promotion calendars.
- Support group level EC initiatives
- Brief and supervise retainer agency on asset production and timely delivery.
Partnership Marketing and Operation
- Foster close collaboration with third party partners
- Monitor and analyze the performance of campaigns
- Collaborate with cross teams, external parties and agencies
Reporting
- Providing regular performance updates to relevant stakeholders and identifying opportunities for improvement through KPI reporting and tracking.
- Analyse EC performance against KPI and provide insights to stakeholders.
- Monitor and update competitors EC campaigns and new initiatives.
- All additional ad-hoc reports required.
Administrative Support
- Work closely with internal stakeholders to manage shipments to the retailers and maintain fully stocked product cupboard for all digital initiatives.
- Ensure rigorous and regular tracking and update of EC budget. Raise POs and process invoices in a timely manner and adhere to the internal policy.
REQUIREMENTS
- Degree Holder
- Minimum 1-3 years of experience in eCommerce gained from a consumer brand, e-commerce pure player or digital marketing agency.
- Experience working with FMCG/Beauty Player and/or Travel Retail would be viewed favourably.
- Experience in key account management is a plus.
- Excellent communication skills in both English and Mandarin, as this role will require working on the China market
- In-depth knowledge of the digital media and e-commerce landscape in China, ideally with hands-on e-commerce experience in China.
- Analytical with ROI & data-driven mindset; strong ability to connect data to business drivers and provide insights. Fundamental understanding of how to generate leads & track to close the loop.
- Willing to roll up your sleeves
- Be able to operate successfully in a rapidly changing and undefined environment.
- Extremely detail-oriented with a strong sense of work prioritization.
- Be able to communicate effectively externally as well as internally within a matrix organization.
- Be able to generate new and imaginative ideas.
