In this business-critical role, you will be driving the brand strategy in globally, defining and delivering robust integrated brand initiatives based on in-depth consumer and market understanding, reporting to the Global Marketing Senior Manager. This role is ideal for a proactive individual with a passion for building brands in diverse categories, driving market growth through creativity, innovation and strategic planning.
Responsibilities and Duties
- Responsible for developing, implementing and executing effective brand strategies that drive brand awareness and profitability for categories under the group.
- Accountable for brand concepts, managing the brand’s positioning and messaging and overall identity to maintain a distinct and competitive presence in the marketplace.
- Manage portfolio deployment, campaign translation, local brand management, sharing key market insights to ensuring brand consistency and growth in a competitive market.
- Manage carefully and develop initiatives fit-for-use toolkits and guide local brand team for execution
- Develop and support team in effective and efficient realization of regional brand strategy with strong innovation master plan, and holistic brand campaigns with optimised media mix especially new launches
- Provide technical and commercial support to the marketing team, assisting in solving their technical challenges relating to brand constraints
- Partner with sales teams to ensure strong retail presence and customer satisfaction, analyse data, and recommend action plan to drive brand presence within local markets.
- Stay up-to-date on relevant regulatory and legal requirements for the range of products, ensuring all marketing and product claims comply with industry standards.
Qualifications & Requirements (Education, Experience, Skills, Knowledge, Etc)
- Minimum of five years' relevant experience in brand management, preferably within the FMCG industry with experience in beer or alcohol related products.
- Experience with digital marketing strategies, including social media, influencer partnerships and e-commerce.
- Creative thinker with a passion for innovation and consumer-driven marketing.
- Highly meticulous, independent with the ability to work in a fast-paced environment and manage multiple projects simultaneously.
- Strong creative, organisational, interpersonal skills and ability to multi-task
- Strong understanding of consumer behavior, market dynamics, and trends the product categories.
- Ability to create simple, effective toolkits for brand guidelines, ensuring consistency across platforms.
- Close collaborations with a cross-functional team
