The Assistant Director is responsible for shaping, driving, and delivering an integrated digital experience across all guest touchpoints (web, app, etc.) to achieve business goals. This role requires a commercially driven leader who understands that a seamless digital experience is key to driving business value.
Job Responsibilities
Strategic Planning
- Develop Digital Strategy and Roadmap: Create an integrated digital experience strategy and roadmap across various guest touchpoints (e.g., web, digital channels, app) to deliver business objectives.
- Drive Digital Innovation: Leverage emerging digital platforms, mobile technology, and advanced marketing technologies to enhance marketing capabilities and foster a culture of innovation.
- Cross-Functional Partnership: Collaborate with cross-functional teams to ensure the digital roadmap aligns with and achieves business goals.
- Data-Driven Insights: Utilize data-driven methodologies and tools to gather and analyze customer insights, thereby shaping marketing strategies and informing business decisions.
Digital Channel and Marketing Technology
- Platform Owner: Oversee the end-to-end management and profitability of customer-facing digital touchpoints, acting as the technical-integrator for cross-functional go-tomarket plans.
- Technology Stack Optimization: Evaluate, implement, and continuously optimize the marketing technology stack to achieve alignment with performance marketing KPIs and overall business goals.
- Channel Performance Management: Own and drive business performance across key channels, including web, mobile and app platforms.
Digital Analytics and Insights
- Data Advocacy: Champion the importance of data-driven insights within the organization, promoting a culture of data-driven decision-making.
- Cross- Functional Collaboration: Lead the analytics function to deliver actionable insights to cross-functional teams and business units to optimize digital channel functionalities, campaigns and marketing activities.
- Upskill Teams: Lead initiatives to upskill teams in data literacy and the application of data-driven strategies to enhance overall performance.
Team Management and Development
- Team Leadership: Build and lead a high-performing team, promoting a culture of continuous innovation, growth and learning.
- Mentorship and Support: Provide guidance, mentorship, and support to team members, encouraging personal and professional development.
Stakeholder Management
- Relationship Building: Cultivate and maintain strong relationships with both internal and external stakeholders, including key vendors and partners.
- Strategic Communication: Effectively communicate strategies, goals, and results to senior stakeholders, securing buy-in and navigating expectations to ensure alignment with KPIs and business objectives
Job Requirements
- Bachelor’s degree in Digital Marketing, eCommerce, Information Technology, or a related field; advanced degree preferred.
- Minimum of 12 years of relevant experience, with a proven track record in transformation management and the development of digital channel and marketing technology capabilities within a fast-paced and complex environment.
- Deep passion and expertise in digital and technology, with a strong understanding of digital channel technologies, digital marketing applications, CX/UX principles, SEO/SEM best practices, analytics platforms. Experience in Adobe Martech solutions (eg. AEM, Adobe Target, Adobe Journey Optimizer, Adobe Analytics) is a must.
- Familiarity with major social media platforms including regional platforms such as WeChat, Weibo, Douyin, RED, Line, Kakao.
- Exceptional leadership abilities with a demonstrated passion for building, inspiring, and nurturing high-performing teams.
- Strong communication, interpersonal, and collaboration skills, with a proven ability to foster teamwork and drive synergies across departments.
- Ability to thrive in a fast-paced, dynamic environment with strong agility and the capability to manage multiple projects and competing priorities.
- Proven experience in managing digital marketing strategies across multiple regions, with a deep understanding of regional market dynamics, consumer behaviors, and digital trends. Ability to tailor strategies to diverse markets while ensuring consistency in brand messaging and alignment with global objectives.
