This role offers an exciting opportunity to drive growth within a dynamic subscription business. As Assistant Manager, Lifecycle Marketing, you will lead the development and execution of impactful lifecycle marketing campaigns that focus on subscriber acquisition, engagement, retention, and revenue growth. We’re looking for a motivated professional with experience in lifecycle marketing, passionate about enhancing customer experiences and fostering sustainable business growth.
Responsibilities
• Develop and implement comprehensive lifecycle marketing strategies focusing on acquisition, engagement, retention, and reactivation to maximize subscriber value.
• Utilize data-driven insights and conduct A/B testing to improve campaign performance, identify enhancement opportunities, and make strategic adjustments to foster growth.
• Proactively identify and implement initiatives that enhance the customer journey, contributing to business growth through innovative marketing strategies.
• Foster strong communication and collaboration with product, sales, customer success, and other departments to ensure a unified approach to customer lifecycle management.
• Stay informed on the latest industry trends and best practices, bringing innovative ideas to the team to drive effective lifecycle marketing.
Requirements
• Strong ability to leverage customer data and analytics to make data-informed decisions, optimize campaigns, and drive growth through A/B testing and other techniques.
• Understanding of customer journey mapping, with an ability to identify improvement areas and create engaging experiences.
• A growth mindset with enthusiasm for continuous improvement and a proactive approach to identifying impactful marketing initiatives.
• Excellent communication skills and a collaborative spirit, with the ability to work well in a team environment and build rapport across various organizational levels.
• Familiarity with social media platforms, Google Analytics, or other analytical tools is beneficial.
• Bachelor’s degree or Diploma in Marketing, Business, or a related field. 3-5 years of relevant experience in the media industry is advantageous.
• Ability to support Chinese content and clients, with fluency in Chinese required.
• Strong organizational capabilities and the ability to work independently with a proactive problem-solving mindset.
