Joining C&C is a distinctive opportunity to develop your career within a successful organization where everyone respects each other and enjoys working together. We recognize your performance in both tangible and intangible ways, by providing you development opportunities and making you feel respected.
The Opportunity
This position will be supporting the Marketing Function for one of the brands being retailed by Cycle & Carriage. You will work closely with the Brand’s Sales management and Principal to implement the marketing plan for retail of the Brand’s passenger cars and corporate sales, specifically in the areas of advertising & promotion, customer events, direct marketing, customer communications and internal communications. This role, who reports to the Head of Marketing, will plan and execute marketing campaigns, events, ensuring that a smooth execution and operation is always kept up in maintaining high level of customer satisfaction and its ROI is constantly monitored and reported in tandem to all marketing activities. Other key responsibilities will include but not limited to:
- Develop brand marketing strategy and calendar to support product launches, product sustenance and retail campaigns including advertising and promotions, events, digital marketing, social media, PR, CRM and more.
- To work closely with creative agencies, media agency, and internal stakeholders for above & below-the-line communication and collaterals with the objective to drive sales for the brand and its services.
- Adapt global press releases for local PR dissemination and pitch for PR coverage through test drives.
- Possess good marketing eye and judgement, able to liaise and negotiate with vendors & suppliers to ensure quality and budget are always kept in line as planned.
- Analyse performance indices for marketing events and operations. Provides recommendations for improvements when necessary.
- Oversee and manage events held at our showroom and off-site locations, ensuring that the standards and guidelines are constantly being kept in line.
- Keep abreast of the products and market offerings to customise marketing strategies in line with brand image and, targeted consumer groups.
- Build and maintain strong relationship with various stakeholders to ensure smooth execution of projects and campaigns.
- Work with cross-departments to drive enhancement of customer ownership CX experience through our online and offline touchpoints (ie. web, social, app, showroom, etc)
Requirements
- Degree in Business Studies/ Mass Communications / Management or equivalent with at least 5 years of retail marketing experience.
- A good team player who can work in a strong teamwork environment.
- Solid interpersonal and persuasion skills; ability to build relationships across multiple teams as well as with alliance partners
- Self-driven and analytic individual with experience working in a fast-paced environment with tight deadlines.
- Creative problem-solver; resourceful in getting support across functions
- Good project management capabilities: process-oriented with good end-to-end follow-up skills and focus on detail
- Strong Microsoft Office skills (Excel, PowerPoint, Word).
About the Company
A member of the Jardine Cycle & Carriage Group, C&C is one of the leading automotive groups in Singapore. We started out in 1899 as a trader in nutmegs and other sundries. In more than 100 years since, we have grown to become a major player in the automotive industry in Singapore, retailing Mercedes-Benz, Mitsubishi, Kia and Citroën passenger cars and commercial vehicles.
At Cycle & Carriage, it is more than just the recognition we have earned as being the leader in its class. "Exceptional Journeys" encapsulates our passion for our existence. Bringing together high-performing team members and technical excellence to create people-focused experiences that consistently exceed expectations. Whether it is a customer we serve, an employee that we engage, a brand that we carry, we want to support them in creating exceptional journeys for themselves.
We have a constant mission to strive towards being an Employer of Choice in the countries we operate in. Some of our better performing countries have consistently being recognized for commendable people practices such as:
- HR Asia Best Companies to Work for in Asia for 8 years running (2015 - 2019, 2021 - 2023)
- Finalist in HR Excellence Awards 2016 for Recruitment and Leadership Development;
- Winner of Innovative Talent Acquisition Strategy Award in the Annual Jardine Matheson HR Conference 2016
- Winner of Excellence In Innovative Use of HR Technology in HR Excellence Awards 2017
- Merit for Singapore Health Award as awarded by Health Promotion Board
- Jardine Matheson HR Conference 2017, where we clinched the Best Employer Brand, Best Work-Life Balance and Best HR Team Awards.
- Jardine Matheson HR Conference 2018 for Excellence in Employee Transformation
- Bronze Award in HR Excellence Award 2019 for Excellence in HR Innovation
The emphasis on employee experience has been on the forefront of the C&C’s people practices. Keen for a career conversation? Connect with us to find out more.
(You would be notified if you are shortlisted. By submitting your application, you consent to the collection, use and disclosure of your personal data contained in this document by Jardine Cycle & Carriage Limited and its subsidiaries and affiliates, for assessing your career application).
