ServiceNow is looking for an Sr. Director, APAC Integrated Marketing to develop, build and lead a team of regional, multi-disciplined marketing experts across key personas, industries and routes to market. From Brand to Demand to Loyalty, this role is responsible to lead integrated campaigns for the region, ensuring that the resources & investments align to company goals and APAC growth objectives for thought leadership, demand generation and pipeline acceleration. This leader will partner closely with regional sales leadership, area marketing heads and global marketing teams to translate regional business requirements into marketing strategies and campaigns that deliver significant pipeline and revenue impact across solutions and geographies.
This marketing leader will play a key role in telling the ServiceNow story as the company continues its APAC growth journey. They will serve as a key partner in this growth by continuing to build awareness for ServiceNow through effective GTM and program strategies, demand generation, and pipeline development across all routes to market. Together with their team, they will develop data-driven and scalable marketing programs for key personas, industries and partner teams to meet revenue targets and financial objectives.
The Sr. Director, APAC Integrated Marketing needs to develop and maintain a deep understanding of ServiceNow’s domain and growing customer base to add value across field marketing campaigns that are both globally consistent and locally relevant to the target market. They will drive a collaborative partnership with regional sales and global marketing stakeholders by effectively deploying investment and leveraging data to meet and exceed targets. The successful candidate will also be expected to share best practices, as it relates to integrated campaigns and demand generation, pipeline progression across the Asia Pacific region and globally. This individual will also be expected to partner with other key functions and drive broader business initiatives.
Ideally role will be based in Singapore or Sydney.
