Basic: $7000-10000
Working hours: Monday to Friday, 9:00 AM – 6:00 PM
Benefits:
- Annual bonus and performance bonus
- Annual Leave – Start from 14 days, up to 21 days
- Medical Claim – S$250 nett per annum; consultation fee only after maximum claim
- Mobile Claim – monthly subscription and local airtime charges (capped at SGD100) and overseas mobile charges if traveling for a business trip.
- Flexi-Work Arrangement Available (e.g. staggered work hours, telecommuting, compressed work week etc)
Responsibilities:
Develop and Implement Marketing Strategies:
- Create comprehensive marketing plans to drive both merchants and customers to our eCommerce platform and improve retention rates.
- Develop and execute campaigns across various channels, including email, social media, SEO, and PPC.
- Monitor and analyze campaign performance to optimize results.
- Foster community growth and engagement, including referral programs, loyalty programs, and user-generated content initiatives.
- Manage outsourced consultant partners to ensure quality and satisfactory deliverables and outcomes.
- Continuously devise new and creative ways to acquire and retain users, including leveraging emerging technologies, implementing unconventional and cost-effective growth strategies (eg. viral loops, guerrilla marketing, influencer partnerships).
Manage Digital Marketing Channels:
- Oversee and optimize the performance of the eCommerce website and platform.
- Manage SEO efforts to improve organic search rankings.
- Implement effective PPC campaigns to drive targeted traffic.
- Develop and execute social media marketing strategies to engage with customers and build brand awareness.
- Manage email marketing programs and push notification with partners to drive conversions.
- Conduct A/B testing, multivariate testing, and other experiments to optimize conversion rates and user experience
Product Strategy and Merchant Success:
- Identify trending products and target customer preferences.
- Source as the company’s product or for merchants to onboard and retail at the company’s eCommerce website.
- Drive merchant program to grow the number of participating merchants and enable their success at our platform.
Data Analysis and Reporting:
- Track and analyze key performance indicators (website traffic, bounce rate, conversion rate, CTR) to measure marketing effectiveness.
- Prepare regular reports on marketing performance and provide recommendations for optimization.
- Use data-driven insights to inform marketing decisions.
Team Coordination and Management:
- Coordinate and collaborate with internal teams on platform technical support, merchandising, logistics.
- Grow, lead and manage in-house eCommerce team as business expands.
- Foster a collaborative and high-performing team culture.
Qualifications:
- Bachelor's degree in marketing, business, or a related field.
- 3-5 years of experience in eCommerce marketing or a related field.
- Experience in elevating a new or low traffic eCommerce site to a profitable status.
- Proven experience as a Growth Hacker, preferably in a startup, SaaS, or marketplace environment
- Experience with edutech or product and services for education market is big bonus
- Strong understanding of digital marketing channels and tactics.
- Proficiency in SEO, PPC, social media marketing, and email marketing.
- Experience with eCommerce platforms (e.g., Shopify, Magento, CS-Cart).
- Knowledge of data analytics tools (e.g., Google Analytics, Adobe Analytics).
- Experience with A/B testing, conversion rate optimization, and funnel analysis.
- Excellent analytical skills with a strong ability to interpret data, identify trends, and develop actionable insights.
- Strong project management and organizational skills.
- Ability to work effectively in a fast-paced environment.
- Excellent communication and interpersonal skills.
EA LIC: 19C0013
EA REG NO.: R2196393
