Job Title: TikTok Digital Marketing Specialist
Program: 270-Hour Career Trail Program, Singapore
Overview
Join our 270-hour Career Trail program as a **TikTok Digital Marketing Specialist** in Singapore! This role offers a unique opportunity to master TikTok-focused marketing strategies and campaigns, from content creation to analytics. Ideal for candidates looking to specialize in one of the most dynamic social media platforms.
Responsibilities
- **TikTok Campaign Strategy & Execution:** Assist in designing, launching, and optimizing TikTok campaigns that target specific audiences and align with brand objectives. Develop a content calendar to keep engagement high and followers growing.
- **Content Creation & Management for TikTok:** Collaborate to create authentic, engaging content tailored to TikTok’s unique platform style. Plan and execute videos, trends, and challenges to capture user interest.
- **Trend Research & Viral Strategy:** Stay updated on TikTok trends, hashtags, and viral content. Identify trending topics and sound bites, and integrate them into campaign strategies.
- **Analytics & Performance Tracking:** Use TikTok analytics to monitor video performance and campaign metrics, providing data-driven insights to refine and enhance content strategies.
- **Influencer & Partnership Coordination:** Identify TikTok influencers aligned with our brand. Support influencer outreach, coordinate campaign details, and manage relationships for successful partnerships.
- **Ad Management on TikTok:** Help manage paid TikTok ad campaigns, including budgeting, targeting, and evaluating ad performance for optimal return on investment (ROI).
- **Audience Engagement:** Interact with the TikTok community by responding to comments and engaging with followers to build a loyal brand community.
Requirements
- Strong understanding of TikTok’s platform, content trends, and audience behaviors.
- Proficiency with social media tools such as **TikTok Analytics, Hootsuite, Later**, or other social scheduling tools.
- Familiarity with video editing tools like CapCut or Adobe Premiere Pro.
- Creative thinking skills to produce engaging, relevant content tailored to TikTok’s fast-paced, trend-driven environment.
- Strong verbal and written communication skills, especially in social and creative contexts.
- Commitment to 270 hours within the program duration in Singapore.
Benefits
- **Hands-on Experience:** Work on actual TikTok campaigns with guidance from industry mentors.
- **Network Building:** Connect with marketing and content creation professionals.
- **Career Advancement:** Build skills in TikTok strategy and analytics for a strong start in social media marketing.
**How to Apply**
Send your resume and a short cover letter explaining your interest and experience with TikTok and digital marketing.
