The Assistant Director/Director, Marketing Communications will be responsible for shaping and executing the overarching marketing communications strategy that drives brand growth, customer engagement and support sales initiatives. This leadership role requires a strategic thinker with a strong understanding of integrated marketing communication tactics, not limited to digital marketing public relations, content creation and brand management. To be able to inspire teams, influence stakeholders, and align MarCom efforts with Company goals.
Strategic Leadership
- Collaborate key stakeholders to develop and customize high-level positioning, integrated marketing plans, and communication strategies for major growth initiatives and campaigns.
- Design and implement comprehensive growth strategies, including innovative social media approaches, corporate social responsibility (CSR) initiatives, and high-impact publicity efforts.
- Drive the development and execution of integrated marketing strategies aligned with overarching business goals to enhance market share and brand presence.
- Identify emerging trends and market opportunities, adapting strategies to leverage these insights.
Branding & Communications Oversight
- Lead the management of the corporate brand and identity, ensuring consistency across all departments and regional offices.
- Serve as the brand ambassador, ensuring the integrity and consistency of brand messaging across all touchpoints.
- Lead initiatives to enhance brand equity, ensuring alignment with corporate values and customer expectations.
Media Relations Management
- Identify and leverage strategic Public Relation opportunities; oversee the creation and dissemination of impactful press releases.
- Facilitate high-profile media engagements, including press conferences and media tours, while managing relationships with key journalists and influencers.
- Prepare detailed media training for spokespersons, ensuring readiness for interviews and public appearances.
- Handle crisis communication and ensure timely response to media inquiries.
Project Management & Executive Support
- Lead high-impact special projects that align with strategic business objectives.
- Provide executive communications and speechwriting support for leadership, including thought leadership content and keynote addresses.
- Manage the marketing and communications budget, ensuring optimal allocation of resources to support strategic initiatives.
- Serve as the secretariat for Monthly and Quarterly Management Meetings, providing administrative support for the management team’s engagement in local and regional councils.
JOB REQUIREMENTS:
- Bachelor’s degree in communications, Marketing, Public Relations or similar fields
- At least 5 years of experience in a Corporate Marketing Communications role, with 2 years of managerial/supervisory experience, preferably from service-based industries
- Excellent presentation and communication skills.
- Proven track record of developing and executing successful marketing strategies that drive brand growth and customer engagement.
- Experience managing cross-functional teams and influencing stakeholders at all levels of the organization.
- Exceptional written and verbal communication skills, with experience crafting compelling narratives for diverse audiences.
- Strong analytical and problem-solving abilities, with a data-driven approach to measuring and optimizing campaign performance.
- Excellent organizational skills and the ability to manage multiple projects simultaneously, meeting deadlines in a fast-paced environment.
- Strong attention to detail and a commitment to quality.
- With solid capability working in multi-languages and experience with social medial platforms.
