- Works as an independent consultant or as part of a consultancy firm to provide marketing expertise to clients
- Researches industries, markets, demographics, trends, sales results, and other data related to the client's products or services
- Analyses details of competitor offerings, including specifications, market share, pricing, and promotional materials
- Creates detailed reports with research findings and analysis to inform marketing strategies
- Provides written documents and verbal presentations for each client to guide the creation of new marketing plans and strategies
- Recommends specific marketing approaches and spending budgets to achieve the client's desired sales goals
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