- Lead marketing initiatives to align any asset enhancement initiatives
- Conceptualize, plan, develop and implement various marketing strategies, promotional initiatives/campaigns and advertising programs to effectively position the Company/malls in maximizing returns and exposure from the various media.
- Involvement and management of marketing activities, including developing strategic and tactical marketing plans / programs, tenants’ relation programmes, attracting shopper traffic and driving tenants’ sales turnover.
- Management of end to end CRM strategy
- To develop CRM road map and activities to achieve retention and consumption objectives
- To optimise the use of digital app and technology to provide a seamless shopper engagement journey and user experience
- Solicit sponsorship and collaborate with event partners
- Perform GTO/sales data analysis and footfall trends.
- Engage and establish positive tenant relations to ensure retention of quality tenants.
- Responsible for MCST revenue generation through the mall’s promotional spaces.
- Handle corporate communications and media relations pertaining to property management matters.
- Overall management and supervision of the Concierge team.
Requirements:
- Atleast 5 years of relevant brand marketing or retail mall marketing experience.
- Immediate starter is preferred
Interested applicants for the above advertised position(s), please kindly email an updated copy of your resume to: [email protected]
EA License No.: 13C6305
Reg. No.: R2093254
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