- Determine annual unit and gross-profit plans by implementing marketing strategies
- Analyze sales trends and results
- Establish sales objectives by forecasting and developing annual sales quotas for regions and territories
- Project expected sales volume and profit for existing and new products
- Implement national sales programs by developing field sales action plans
- Maintain sales volume, product mix, and selling price by keeping current with supply and demand, changing trends, economic indicators, and competitors
- Maintain professional and technical knowledge by attending educational workshops, reviewing professional publications, establishing personal networks, and participating in professional societies
- Contribute to team effort by accomplishing related results as needed
- Plan to ensure achievement of divisional and personal target, aligning with company sales policies and strategies
- Manage, develop, coach, control, and motivate the sales force to develop their skills to ensure that a high professional standard is achieved and monthly sales target and KPI target are met
- Ensure targets are delivered through people management, performance review, reward, and individual recognition
- Assess the strengths and weaknesses of the sales team and manage the sales program accordingly
- Provide on-the-ground support for sales associates as they generate leads and close new deals
- Meet with customers to discuss their evolving needs and to assess the quality of our company's relationship with them
- Develop and implement new sales initiatives, strategies, and programs to capture key demographics
- Identify emerging markets and opportunities for expansion
- Provide daily report of field sales success and communicate Voice of Customer (VOC) data to superiors
- Sell to existing and potential direct accounts
- Provide sales support to distribution partners to participate in closing and order or to facilitate and add value to the selling process
- Continually develop knowledge of the business climate, applications, and competition for defined geography and accounts
- Develop, maintain, and execute a territory plan
- Continually assess current business distribution channels, develop and evaluate their performance, and manage conflict, ensuring alignment with territory plans
- Maintain data relative to partners, accounts, and activities
- Document customer interactions
- Data analysis and reporting preparation as needed
- Develop successful and ongoing relationships with customers and clients
- Serve as the internal and external face of the organization
- Prepare and oversee sales budget
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