- Planning and execution of all communications and media actions on all channels, including online and social media.
- Identifying trends and assisting with product development with international teams. Delivering competitors and consumer insights to derive an appropriate marketing mix.
- Responsible for pricing & product marketing within domestic markets; including managing promotional collateral to establish and maintain product branding.
- I am managing & executing budgets for all marketing & sales activities.
- Managing customer relationships: including optimizing conversion & driving retention for sustainable growth.
- Managing retailer & mall relationships where applicable.
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