Building and maintaining profitable relationships with key customers. Overseeing the relationship with customers handled by your team. Resolving customer complaints quickly and efficiently. Keeping customers updated on the latest products in order to increase sales.
Customer relationship management (CRM) is the combination of practices, strategies and technologies that companies use to manage and analyze customer interactions and data throughout the customer lifecycle. The goal is to improve customer service relationships and assist in customer retention and drive sales growth. CRM systems compile customer data across different channels, or points of contact, between the customer and the company, which could include the company's website, telephone, live chat, direct mail, marketing materials and social networks. CRM systems can also give customer-facing staff members detailed information on customers' personal information, purchase history, buying preferences and concerns.
A good loyalty program is designed to nurture and manage effective interactions with your customers where you can attain greater value for your business and brand value through:CRM focused profiling of your customers
Identifying your Most Valuable Customers and their true value to your business
Sustaining Customer retention and ongoing brand loyalty
Strategic marketing programs
Identify business opportunities
