Job Description:
- Responsible for the company's brand marketing planning, promotion and other related work, the development of brand marketing plan, and monitor the implementation.
- Responsible for market research, analysis, develop product strategies and programs according to market demand.
- Plan and organize landing brand promotion activities to enhance brand awareness and reputation.
- Responsible for the strategy and execution of the brand's online and offline operation activities, to explore user needs and product core values.
- Responsible for brand word-of-mouth management and crisis Public Relation handling to protect the company's brand image.
- Coordinate the cooperation of internal departments to promote the smooth implementation of projects.
Job requirements:
- College or above, majoring in marketing, advertising, media, or other related majors.
- 5 years or more experience in brand marketing planning, familiar with the Internet industry market.
- Comfortable hands-on and in excellent market research, data analysis and program development skills.
- The ability to handle crisis public relations, able to deal with brand-related emergencies in a timely manner.
- Fluent in English and Mandarin as there be frequently used with business stakeholders from China.
