JOB SUMMARY
- As a Content Marketing Director, this role is responsible for executing and developing content marketing campaigns within Corporate & Investment Bank. The individual will develop content to support global business strategy and make recommendations based on an understanding of the business and market dynamics, as well a client insights and content performance. This role will need to align and collaborate with global, product and geographic plans across our network order to drive the most effective outcomes. With deep experience and understanding of B2B marketing, we are looking for a proactive, results-oriented individual with strong organisational and project management skills.
RESPONSIBILITIES
Strategy
- Awareness and understanding of the Group and geographical business strategy, with the ability to translate these into actionable Brand & Marketing client content strategies to support client engagement. Emphasis will be placed on the execution of content that bring build awareness of the CIB business and supports activities and events in client coverage.
- Work with Digital Marketing colleagues to optimise Standard Chartered digital presence
- Deliver quality activities to drive exceptional client experiences - on plan, on budget and on time
- Apply agreed content marketing measurement tools to track the success of content initiatives, track the measurement, assess the effectiveness of marketing spend and provide a basis for informing future marketing decision making.
- Identifies through data and analytics changes to content strategies/formats based on campaign insights and measurement of campaign effectiveness
- Responsible for tracking marketing budget/spend related to content marketing activities.
- Demonstrate leadership skills, with the ability to influence and inspire a cross-functional group.
Business
- Working closely with business leads to ensure content marketing is supporting commercial opportunities and effectively position the Bank, our products and capabilities to the clients we serve, and the clients we aspire to bank.
- Develop high impact creative and messaging for marketing communications materials for clients aligned to our key strategic priorities
- Work with the CIB business globally to deliver integrated content marketing campaigns aligned to the client coverage business.
- Build relationships and networks across the business and liaise with key business stakeholders on a regular basis to understand their specific needs, the clients they serve, and the opportunities that exist.
- Develop content marketing strategies that puts client data, analytics and insights at the centre, with clear articulation of how marketing is supporting specific business outcomes.
- Share regular updates with senior business stakeholders on marketing campaigns and performance
- Drive continuous improvement in marketing campaigns - led by creative, innovative ideas and a desire to think outside the box.
Processes
- Liaise with procurement, legal and compliance to ensure contracts, and content processes are aligned with corporate policies and compliance.
- Identify areas for process improvement and recommend ways to increase functional effectiveness and improve operational efficiencies
People & Talent
- Drive impactful engagement between Corporate Affairs, Brand & Marketing teams
- Foster a culture of collaboration, accountability and innovation within the team and across the organisation
Risk Management
- Ensure adherence to the Risk Management Framework, Group Code of Conduct and various Policies, Procedures, and Guidelines of the Bank
- Ensure compliance with Third Party Risk Management, and Vendor Engagement and Sponsorship policies
- Ensure content complies with regional/local legal and regulatory requirements
- Work closely with the Media, Reputation & Issues team to mitigate any reputational risks possible from digital marketing campaigns, and community initiatives.
Governance
- Awareness and understanding of the regulatory framework in which the firm operates, and the regulatory requirements and expectations relevant to the role
- Ensure adherence to the Operational Risk Framework, Group Code of Conduct and various Policies, Procedures and Guidelines of the Bank by the regional Brand & Marketing teams
- Maintain high awareness and understanding of the regulatory framework in which the business operates, and the regulatory requirements and expectations relevant to the role
- Completion of all mandatory training needed including e-learning within stated timeframes to support the understanding of the roles for delivering effective governance
Regulatory & Business Conduct
- Display exemplary conduct and live by the Group’s Values and Code of Conduct.
- Take personal responsibility for embedding the highest standards of ethics, including regulatory and business conduct, across Standard Chartered Bank. This includes understanding and ensuring compliance with, in letter and spirit, all applicable laws, regulations, guidelines and the Group Code of Conduct.
- Effectively and collaboratively identify, escalate, mitigate and resolve risk, conduct and compliance matters.
Key Stakeholders
- External Stakeholders
- Vendors & Agencies
- Internal Stakeholders
- Group & Cluster CABM stakeholders
- Global CIB product marketing
- Global CIB Heads of Business
Other Responsibilities
- Embed Here for good and Group’s brand and values in Group CIB Marketing Perform other responsibilities assigned under Group, Country, Business or Functional policies and procedures.
Our Ideal Candidate
- 10+ years of experience in developing content to support global business strategy and make recommendations based on an understanding of the business and market dynamics, as well a client insights and content performance
- Ability to translate business strategies into actionable Brand & Marketing client content strategies to support client engagement
- Ability to use content marketing measurement tools to track the success of content initiatives, track the measurement, assess the effectiveness of marketing spend and provide a basis for informing future marketing decision making
- Ability to work with the Corporate Investment Banking business globally to deliver integrated content marketing campaigns aligned to the client coverage business
Role Specific Technical Competencies
- Digital Marketing Campaigns
- Brand, Marketing and Communication policies
- Product Marketing
- B2B Marketing
About Standard Chartered
We're an international bank, nimble enough to act, big enough for impact. For more than 170 years, we've worked to make a positive difference for our clients, communities, and each other. We question the status quo, love a challenge and enjoy finding new opportunities to grow and do better than before. If you're looking for a career with purpose and you want to work for a bank making a difference, we want to hear from you. You can count on us to celebrate your unique talents and we can't wait to see the talents you can bring us.
Our purpose, to drive commerce and prosperity through our unique diversity, together with our brand promise, to be here for good are achieved by how we each live our valued behaviours. When you work with us, you'll see how we value difference and advocate inclusion.
Together we:
- Do the right thing and are assertive, challenge one another, and live with integrity, while putting the client at the heart of what we do
- Never settle, continuously striving to improve and innovate, keeping things simple and learning from doing well, and not so well
- Are better together, we can be ourselves, be inclusive, see more good in others, and work collectively to build for the long term
What we offer
In line with our Fair Pay Charter, we offer a competitive salary and benefits to support your mental, physical, financial and social wellbeing.
- Core bank funding for retirement savings, medical and life insurance, with flexible and voluntary benefits available in some locations.
- Time-off including annual leave, parental/maternity (20 weeks), sabbatical (12 months maximum) and volunteering leave (3 days), along with minimum global standards for annual and public holiday, which is combined to 30 days minimum.
- Flexible working options based around home and office locations, with flexible working patterns.
- Proactive wellbeing support through Unmind, a market-leading digital wellbeing platform, development courses for resilience and other human skills, global Employee Assistance Programme, sick leave, mental health first-aiders and all sorts of self-help toolkits
- A continuous learning culture to support your growth, with opportunities to reskill and upskill and access to physical, virtual and digital learning.
- Being part of an inclusive and values driven organisation, one that embraces and celebrates our unique diversity, across our teams, business functions and geographies - everyone feels respected and can realise their full potential.
Recruitment Assessments
Some of our roles use assessments to help us understand how suitable you are for the role you've applied to. If you are invited to take an assessment, this is great news. It means your application has progressed to an important stage of our recruitment process.
Visit our careers website www.sc.com/careers
