JOB SUMMARY
- As a Digital Media Marketing, Associate Director, this role is responsible for planning digital marketing campaigns including web, SEO/SEM, social media, and display advertising for the Corporate & Investment Bank. The individual will lead the development, implementation, tracking and optimising our digital marketing campaigns across all digital channels. You should have a strong grasp of how digital can support global business strategy and make recommendations based on an understanding of the business and market dynamics, driven by insights and campaign performance. This role will need to align and collaborate with global, product and geographic plans across our network order to drive the most effective outcomes.
RESPONSIBILITIES
Business
- Working closely with business leads and marketing colleagues to ensure digital marketing is supporting commercial opportunities and effectively position the Bank, our products and capabilities to the clients we serve, and the clients we aspire to bank.
- Develop digital marketing plans that put client data, analytics and insights at the centre, with clear articulation of how marketing is supporting specific business outcomes.
- Share regular updates with senior business stakeholders on marketing campaigns and performance
- Drive continuous improvement in marketing campaigns - led by creative, innovative ideas and a desire to think outside the box.
Responsibilities
- Plan and execute all digital marketing, including SEO/SEM, web, email, social media and display advertising campaigns
- Apply agreed digital marketing measurement tools to assess the effectiveness of marketing spend and provide a basis for informing future marketing decision making. Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Plan, execute, and measure experiments and conversion tests
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points and optimise user funnels
- Deliver and optimize content assets considering SEO and Google Analytics
- Collaborate with business, product, and marketing teams to develop and execute digital marketing activities and content creation to optimize through e-mail, content, events, and social channels.
- Partner, brief and manage our key agencies to ensure efficient and effective campaigns.
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
- Demonstrate leadership skills, with the ability to influence and inspire a cross-functional group.
Processes
- Liaise with procurement, legal and compliance to ensure contracts, and content processes are aligned with corporate policies and compliance.
- Identify areas for process improvement and recommend ways to increase functional effectiveness and improve operational efficiencies.
People & Talent
- Drive impactful engagement between Corporate Affairs, Brand & Marketing teams
- Foster a culture of collaboration, accountability and innovation within the team and across the organisation
Risk Management
- Ensure adherence to the Risk Management Framework, Group Code of Conduct and various Policies, Procedures, and Guidelines of the Bank
- Ensure compliance with Third Party Risk Management, and Vendor Engagement and Sponsorship policies
- Ensure content complies with regional/local legal and regulatory requirements
- Work closely with the Media, Reputation & Issues team to mitigate any reputational risks possible from digital marketing campaigns, and community initiatives.
Governance
- Awareness and understanding of the regulatory framework in which the firm operates, and the regulatory requirements and expectations relevant to the role
- Ensure adherence to the Operational Risk Framework, Group Code of Conduct and various Policies, Procedures and Guidelines of the Bank by the regional Brand & Marketing teams
- Maintain high awareness and understanding of the regulatory framework in which the business operates, and the regulatory requirements and expectations relevant to the role
- Completion of all mandatory training needed including e-learning within stated timeframes to support the understanding of the roles for delivering effective governance
Regulatory & Business Conduct
- Display exemplary conduct and live by the Group’s Values and Code of Conduct.
- Take personal responsibility for embedding the highest standards of ethics, including regulatory and business conduct, across Standard Chartered Bank. This includes understanding and ensuring compliance with, in letter and spirit, all applicable laws, regulations, guidelines and the Group Code of Conduct.
- Effectively and collaboratively identify, escalate, mitigate and resolve risk, conduct and compliance matters.
Key Stakeholders
- External Stakeholders
- Vendors & Agencies
- Internal Stakeholders
- Group & Cluster CABM stakeholders
- Global CIB product marketing
- Global CIB Heads of Business
Other Responsibilities
- Embed Here for good and Group’s brand and values in Group CIB Marketing Perform other responsibilities assigned under Group, Country, Business or Functional policies and procedures.
Our Ideal Candidate
- 5+ years of experience in planning and executing all digital marketing, including SEO/SEM, web, email, social media and display advertising campaigns
- Experience in developing, implementing, tracking and optimising our digital marketing campaigns across all digital channels
- Ability to use digital marketing measurement tools to assess the effectiveness of marketing spend and provide a basis for informing future marketing decision making
- Experience in measuring and reporting performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Expertise in delivering and optimizing content assets considering SEO and Google Analytics
Role Specific Technical Competencies
- Digital Marketing Campaigns
- Brand, Marketing and Communication policies
- Product Marketing
- B2B Marketing
About Standard Chartered
We're an international bank, nimble enough to act, big enough for impact. For more than 170 years, we've worked to make a positive difference for our clients, communities, and each other. We question the status quo, love a challenge and enjoy finding new opportunities to grow and do better than before. If you're looking for a career with purpose and you want to work for a bank making a difference, we want to hear from you. You can count on us to celebrate your unique talents and we can't wait to see the talents you can bring us.
Our purpose, to drive commerce and prosperity through our unique diversity, together with our brand promise, to be here for good are achieved by how we each live our valued behaviours. When you work with us, you'll see how we value difference and advocate inclusion.
Together we:
- Do the right thing and are assertive, challenge one another, and live with integrity, while putting the client at the heart of what we do
- Never settle, continuously striving to improve and innovate, keeping things simple and learning from doing well, and not so well
- Are better together, we can be ourselves, be inclusive, see more good in others, and work collectively to build for the long term
What we offer
In line with our Fair Pay Charter, we offer a competitive salary and benefits to support your mental, physical, financial and social wellbeing.
- Core bank funding for retirement savings, medical and life insurance, with flexible and voluntary benefits available in some locations.
- Time-off including annual leave, parental/maternity (20 weeks), sabbatical (12 months maximum) and volunteering leave (3 days), along with minimum global standards for annual and public holiday, which is combined to 30 days minimum.
- Flexible working options based around home and office locations, with flexible working patterns.
- Proactive wellbeing support through Unmind, a market-leading digital wellbeing platform, development courses for resilience and other human skills, global Employee Assistance Programme, sick leave, mental health first-aiders and all sorts of self-help toolkits
- A continuous learning culture to support your growth, with opportunities to reskill and upskill and access to physical, virtual and digital learning.
- Being part of an inclusive and values driven organisation, one that embraces and celebrates our unique diversity, across our teams, business functions and geographies - everyone feels respected and can realise their full potential.
Recruitment Assessments
Some of our roles use assessments to help us understand how suitable you are for the role you've applied to. If you are invited to take an assessment, this is great news. It means your application has progressed to an important stage of our recruitment process.
Visit our careers website www.sc.com/careers
