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Jobs in Singapore   »   Jobs in Singapore   »   Sales / Marketing Job   »   Strategic Marketing Analyst
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Strategic Marketing Analyst

Aba Labs Pte. Ltd.

Aba Labs Pte. Ltd. company logo

Job Title: Strategic Marketing Analyst


Job Description:


We are seeking a creative and results-driven Strategic Marketing Analyst

to oversee our social media strategy and execute organic and paid advertising campaigns. The ideal candidate will have a strong understanding of various social media platforms, as well as experience with Google Ads and Meta Ads (formerly Facebook Ads).


Key Responsibilities:


1. Social Media Strategy:

- Develop and implement a comprehensive social media strategy to enhance brand visibility and engagement.

- Create and maintain a content calendar that aligns with marketing goals and key events.


2. Content Creation and Management:

- Design, create, and curate engaging content for social media platforms (Facebook, Instagram, Google, etc.).

- Able to produce designs and copywriting to produce high-quality content.


3. Organic Social Media Management:

- Monitor social media trends and audience behavior to optimize organic reach.

- Engage with followers, respond to comments/messages, and foster community interaction.


4. Paid Advertising:

- Plan, execute, and manage paid ad campaigns across Google Ads and Meta Ads.

- Conduct keyword research, audience targeting, and A/B testing to improve campaign performance.


5. Analytics and Reporting:

- Analyze social media metrics and campaign performance data to track effectiveness and return on investment (ROI).

- Prepare regular reports and present insights to the marketing team and stakeholders.



Qualifications:


- Bachelor’s degree in Marketing, Communications, or a related field.

- 3+ years of experience in social media management or digital marketing.

- Proven experience with Google Ads and Meta Ads, including audience targeting and campaign optimization.

- Strong understanding of social media platforms, best practices, and emerging trends.

- Excellent written and verbal communication skills.

- Proficiency in analytics tools (e.g., Google Analytics, social media insights).

- Creative mindset with strong project management and organizational skills.

- Ability to work independently and as part of a team.


Preferred Qualifications:


- Experience with additional advertising platforms (e.g., Meta Ads, google Ads) is a plus.

- Familiarity with graphic design software (e.g., Adobe Creative Suite, Canva) is advantageous.


Salary: Competitive salary based on experience and qualifications [can be discussed].


Location: [Remote or hybrid]



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