Key Responsibilities
- Develop and implement Public Relations strategies, riding on various media channels aligned with the overall marketing strategy
- Write and edit content such as press releases , bylined articles, briefing materials, and social media posts.
- Media management on public issues and issue preparedness to protect brand reputation
- Maximize brand exposure and build relationships with media and key opinion leaders
- Analyze and measure success of Public Relations initiatives and campaigns according to set KPIs
- Collaborate with cross-functional teams, such as Corporate Affairs, and liaise closely with the Global Public Relations team to ensure alignment of marketing and Public Relations initiatives with overall business strategy
- Assist in the planning and execution of integrated communications campaigns to achieve overall business objectives
Key Requirements
- Minimum 1 year of relevant experience. Agency experience would be advantageous.
- Keen knowledge and understanding of the traditional and new media landscape in Singapore
- Strong organisational and project management skills
- Excellent written and verbal communication skills
- Degree in Mass Communication/ Marketing or related fields
