About the Role
As our ASP Studio X Creative Director, you will work on a robust food and beverage account crafting disruptive ideas at the intersection of culture and technology that deliver impact. You enjoy conceptualizing thinking and have “Big Ideas” rooted in culture and trends. You will partner with the larger Studio X Creative, Strategy, Social, Influencer, PR, Digital, Production, Experiential and Shopper teams to create impactful brave and boundless creative ideas across brands for the clients.
The Creative Director will be a crucial part of the StudioX Creative team, working alongside the Creative Lead, Client Lead and Strategy Team. We’re looking for someone with extensive through the line experience.
You will be working within a region-wide borderless team model to service client needs, you will be required to execute and provide strategic direction and leadership within the group.
What You’ll Do
- Responsible for the consistency, direction and execution of all creative output, overseeing, directing and approving a high volume of campaign launches, ATL, toolkits, activations and experiential ideas that build fame for the brands.
- Maintain a close relationship with the client to ensure you understand business critical needs and maintain an open dialogue on all creative campaigns.
- Work closely with the Creative Lead, Client Leads and Strategy team to get to the right briefs that deliver remarkable and innovative ideas.
- Work closely with other members of the team to ensure high standard of creative output that delivers against key objectives.
- Creative passion to drive strategically sound creative solutions for modern audiences on modern channels.
- Go above and beyond the day-today to create culture-driving creative that’s world-class.
- Help drive creative solutions that utilize the full benefits of the addressable channels available.
- Translate creative direction and copy points from creative briefs into engaging and effective concepts and core creative ideas for an array of brands, products and briefs.
- Push the envelope for high impact creative and content that spurs action and emotion from core audiences.
- Crafts work that inspires product consumption and engagement.
- Ensure creative executions meet the highest standard of craftsmanship.
- Stay abreast of global cultural trends and industry updates, and proactively develop timely ideas for real-time content.
What You’ll Need
- Must have experience of all aspects of the comms mix including ATL, digital, social, content, and video.
- 8+ years in an agency setting with portfolio of campaign that makes our jaw drop.
- Experience of running a modern creative department of ‘digital first’ thinkers and of a similar size is essential.
- Will also be involved in TV, print, radio etc campaigns, as well as extensions of global platform ideas, and in some cases, the strategic and creative origination of cross-channel campaigns for local brands.
- Must be forward thinking and embrace creative innovation in the digital space.
- Must be an effective manager of people to ensure creative department is motivated and enthusiastic, able to empower teams to take on responsibility and be inspired about their work.
- Ability and proven track record of leading and building high performing social creative teams.
- Strategically strong. Understands the client’s business and can connect business challenges with impactful ideas that drive business results.
- Excellent interpersonal, communication, organizational and management skills with a proven ability to independently manage multiple priorities in a fast-paced environment.
- Must be persuasive and very articulate when it comes to directing or presenting, inspiring confidence and trust in colleagues and clients alike.
- Explorative with latest AI tools
- True passion for food and beverage vertical. Experience in the drinks or FMCG space a bonus but not essential.
- Proactive and a self-starter. Passion for learning and self-improvement.
- Positive attitude and ability to work under tight deadlines.
How We’ll Support You
Ogilvy celebrates its people. Fully. Enthusiastically. Unhesitatingly. We’ll empower you with the tools you’ll need to succeed. We’ll give you the autonomy to seek out new paths and better ways of doing things. We’ll support you with colleagues who are experts in their disciplines, drawn from across the Ogilvy network. And we’ll provide opportunities for you to do work of which you’ll be proud, with people you’ll be proud to call your teammates.
