Responsibilities:
- Create, implement, and optimize a comprehensive marketing strategy that aligns with business goals.
- Manage both short-term and long-term marketing plans to drive brand awareness, engagement, and customer acquisition.
- Identify target audiences and develop strategies to reach them effectively.
- Plan, execute, and manage marketing campaigns across multiple channels.
- Monitor campaign performance, analyze data, and make data-driven decisions to optimize marketing efforts.
- Manage relationships with external agencies, vendors, and partners.
- Oversee the company’s brand positioning and ensure consistency across all channels.
- Develop and execute strategies to enhance brand recognition and reputation.
- Conduct market research to understand consumer behavior, market trends, and competitors.
- Use insights to identify growth opportunities and inform marketing strategies.
- Provide regular reports on campaign performance, customer acquisition, engagement, and retention.
Qualifications:
- Bachelor’s degree in Marketing, Business, or a related field.
- 5+ years of experience in marketing, with a minimum of 2 years in a leadership or senior role.
- Proven experience in managing marketing campaigns across multiple channels.
- Experience in team management and leadership.
- Excellent communication, leadership, and organizational skills.
- Ability to manage multiple projects and meet deadlines.
- Experience with B2B and B2C marketing.
- Knowledge of branding, market research, and product marketing.
- Strong understanding of customer journey mapping and buyer personas.
