- Excellent knowledge of Adobe Marketing Cloud and its architecture.
- Should have knowledge of Enterprise Marketing Management across multiple channels of Communication (EMAIL, MAIL, SMS, PUSH etc)
- Should extensive knowledge of Adobe Campaign at architecture level and to do customization
- Should have knowledge of integrating Adobe Campaign with Adobe Analytics, Adobe Experience Manager etc and other components of Adobe Marketing Cloud.
- Excellent knowledge of Adobe Campaign Administration, Configurations and User Management
- Works closely with DATA Management Team and good knowledge in DATA Governance, DATA Assimilation.
- Should have knowledge of Landing Pages, Forms architecture for development of secure web application development and deployment process.