Senior Executive / Executive, Content Marketing

ABOUT US

HCSA Community Services is a charitable organisation with Institution of a Public Character (IPC) status and a member of the National Council of Social Service. HCSA operates with a team of dedicated staff, volunteer teams, corporate and community partners, as we continue to serve the vulnerable in society through our four signature programmes:

HCSA HIGHPOINT: We provide a safe and substance-free residential shelter at HCSA Highpoint for homeless male ex-offenders and those in recovery from addiction

HCSA DAYSPRING: We offer a caring, safe and therapeutic environment at HCSA Dayspring to help teenage girls who have suffered the complex trauma of emotional, physical or sexual abuse

HCSA SPIN: We support caregiving and improve the quality of life at HCSA SPIN for single parents and lone caregivers who lack or have limited emotional, physical or practical support

HCSA ACADEMY: We equip vulnerable individuals at HCSA Academy with professional skills to secure stable employment in the F&B industry, giving them a new lease of life to support themselves and their families

HCSA is certified as a Great Place to Work ®. At HCSA, our commitment to being a Great Place to Work® is not just a label; it's a reflection of the vibrant and supportive culture we have nurtured together. Within our organisation, everyone is not just a part of a team; they are valued contributors to a workplace built on respect, fairness, and mutual support. Our leaders are known for their credibility, a result of our unwavering dedication to open dialogue and integrity.

At the heart of HCSA's existence is a profound purpose – to give a future and hope for the vulnerable among us. Building and sustaining this culture is a critical part of achieving our mission. We invite you to embark on a rewarding journey where your skills, ideas, and passion will contribute to making a difference in the lives of those in need.

GENERAL SUMMARY

The Senior Executive / Executive, Content Marketing, is responsible for the development, management and optimisation of HCSA Community Services’ content marketing strategy across various online channels.

The position plays a crucial role towards HCSA’s financial sustainability, by supporting our fundraising and community engagement strategy through content such as feature stories and newsletter articles.

ROLE & RESPONSIBILITIES (SENIOR EXECUTIVE)

Content creation and management

1. Develop, write, and edit engaging content for various channels including websites, social media platforms, email newsletters, and promotional materials
2. Craft compelling stories and case studies highlighting the impact of the social service agency’s work to attract donors and volunteers
3. Maintain and update the organisation’s content calendar to ensure timely and relevant content delivery
4. Analyse the performance of content to identify trends and optimise effectiveness

Fundraising support

1. Support fundraising efforts through content that highlights the social causes, the agency’s work and impact on service-users
2. Design and implement strategies to increase donations through impactful storytelling and compelling calls-to-action
3. Leverage on marketing automation for donor engagement and retention
4. Collaborate within the team and across functions/programmes, to integrate online fundraising with offline fundraising, and align holistically with broader organisational initiatives

Others

1. Coordinate publicity and marketing collateral support for events
2. Provide event-day support for selected events, to support content creation
3. Curate and procure corporate gifts and tokens of appreciation
4. Other marketing support as needed

ROLE & RESPONSIBILITIES (EXECUTIVE)

Content creation and management

1. Develop, write, and edit engaging content for various channels including websites, social media platforms, email newsletters, and promotional materials
2. Craft compelling stories highlighting the impact of the social service agency’s work to attract donors and volunteers
3. Maintain and update the organisation’s content calendar to ensure timely and relevant content delivery

Fundraising support

1. Support fundraising efforts through content that highlights the social causes, the agency’s work and impact on service-users
2. Collaborate within the team and across functions/programmes, to integrate online fundraising with offline fundraising, and align holistically with broader organisational initiatives

Others

1. Coordinate publicity and marketing collateral support for events
2. Provide event-day support for selected events, to support content creation
3. Curate and procure corporate gifts and tokens of appreciation
4. Other marketing support as needed

CANDIDATE REQUIREMENTS

Experience and Education

• Experience with demonstrated competencies in managing content marketing campaigns
• Good written and verbal communication skills, with the ability to write client feature stories and newsletter articles tailored to different audiences
• Good understanding of content marketing fundamentals and tools — including content calendar, ChatGPT, UI/UX, Google Analytics
• Proficiency in Wordpress CMS, Elementor and CiviCRM is an advantage
• Proficiency in Adobe Creative Cloud software (Illustrator, Photoshop, InDesign, Premiere Pro, etc.) is an advantage
• Proficiency in fundraising systems and platforms, such as crowdfunding platforms and donor management systems, is an advantage
• Bachelor’s degree in Nonprofit Management, Marketing, Communications or related fields; postgraduate qualifications are a plus
• Non-degree holders with a strong track record and demonstrated proficiencies will be considered

Other Requirements

• Passion to work in the social services sector, and advance the interests of vulnerable groups in the community
• Strong interpersonal skills and a team player with the ability to build relationships with donors, supporters, and team members
• Highly organised with the ability to manage multiple projects and deadlines effectively

Work Arrangement - Full -time; Part-time; Contract; Permanent

Workplace - 1 Lor 23 Geylang, Singapore 388352

Salary commensurate with experience.

To expedite processing time, kindly please visit https://hcsa.org.sg/careers/ to complete the online job application form and attach your resume in the form.