Key Responsibilities:
- Strategy Development: Develop and implement effective marketing strategies that elevate brand awareness and drive user acquisition within the blockchain space.
- Team Leadership: Lead and mentor a team of marketing professionals, fostering a collaborative and results-oriented environment.
- Campaign Management: Oversee the planning, execution, and performance of marketing campaigns across digital, social, and traditional channels.
- Market Analysis: Conduct market research to identify trends, user needs, and growth opportunities, leveraging data to optimize marketing efforts.
- Content Creation: Collaborate with content creators to ensure high-quality, bilingual marketing materials that resonate with our audience.
- Partnerships and Collaborations: Build and maintain relationships with key partners and influencers in the blockchain industry to amplify our brand's reach.
Requirements:
- Experience: Minimum of 3 years in a marketing leadership role within the blockchain industry.
- Language Proficiency: Fluency in both English and Chinese (Mandarin) is essential for this role, as communication with stakeholders will require proficiency in both languages.
- Proven Expertise: Demonstrated success in developing and executing successful marketing strategies, with a strong understanding of blockchain and crypto markets.
- Analytical Skills: Strong analytical skills with experience in data-driven decision-making.
- Leadership: Ability to lead, inspire, and drive a high-performing marketing team
