Drive Profitable Business Growth
- Develop and implement sustainable business and route-to-market strategies for export markets through collaborative partnerships with distributors.
- Utilize a data-driven approach to gain market insights and translate them into actionable business plans (e.g., Consumer, Channel, Customer Plans) to achieve business objectives.
- Collaborate with distributors to generate brand awareness and trial initiatives for JDE brands.
- Identify, research, and execute potential business opportunities in both existing and new markets.
Distributor and Stakeholder Management
- Select and manage distributors, including contract negotiations and relationship management.
- Negotiate and formalize agreements with distributors, taking into account trade allowances and contractual conditions
- Engage in channel and account planning activities, defining sales and go-to-market plans with distributors.
- Work with stakeholders to plan and organize resources, such as shipping schedules and marketing activations.
Pricing and Sales Management
- Optimize the positioning of global and local brands in export countries, aligning with growth and cost targets.
- Develop pricing strategies, including general pricing, promotional pricing, and trade margins, to meet targets within agreed pricing ranges.
