- Develop and drive CRM strategy and plan effective end-to-end delivery of campaigns with the objective of achieving targets
- Create and manage communication plans that are aligned with the local marketing strategy and HQ marketing calendar to align with business objectives
- Work with local marketing team, retail and eCommerce team and HQ to implement lead nurturing and conversion campaigns and instore events aimed at enhancing customer experience, engagement and loyalty
- Analyse customer data to create detailed customer segments for targeted marketing
- Carry out detailed analysis and reporting on all CRM activities both instore and online
- Monitor and analyse campaign performance metrics to evaluate success and identify areas for improvement.
- Embed CRM in the overall business, communicating its value and telling the story behind the data to all teams
- Manage data capture initiatives both instore and online
- Manage CRM customer database effectively, ensure data quality with frequent monitoring, implement data hygiene processes, and oversee data governance ensuring legal compliance.
Job Requirement:
- Proven CRM experience in the luxury or premium sector
- Good knowledge of CRM software tools and applications (Salesforce, Google Analytics and MS PowerBI)
- Experience managing email campaigns for E-Commerce and Retail
- Experience with SQL to e.g. build target groups in SFMC is a plus
- Experience executing tailored email marketing campaigns and user journeys
- Experience of data management in compliance with local data management and protection regulations
- Knowledge of data analysis and reporting tools
- Good understanding of omni-channel best practices and proactive drive to explore emerging technologies
- Excellent communication and interpersonal skills and ability to build relationships at all levels
- Excellent organisational, prioritisation and project management skills
- A strong team player who is highly analytical and data driven and analytical
- Flexibility and willingness to travel internationally if required
- Passion for luxury retail and photography is a plus
