Requirements
- Bachelor’s degree in Marketing, Business Administration, or a related field; MBA preferred with at least 5 years of experience in consumer marketing, with a focus on customer journey and social media marketing.
- Preferably with past FMCG marketing experiences
- Strong analytical skills, with the ability to interpret data and drive actionable insights.
- Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams.
- A proactive attitude and a goal-getter mindset, demonstrating the ability to work independently and take initiative.
- Proficiency in social media platforms, digital marketing tools, and analytics software.
Description
- Develop and execute comprehensive regional consumer marketing strategies that align with overall business objectives and brand goals.
- Analyze and map the end-to-end customer journey to identify key touchpoints and opportunities for improvement in lead generation.
- Collaborate with cross-functional teams (sales, digital, customer service) to ensure a seamless and engaging customer experience.
- Develop strategies to enhance customer retention and loyalty, using insights gathered from customer feedback and data analysis.
- Design and implement comprehensive social media marketing strategies to increase brand visibility and engagement across multiple platforms.
- Create and curate compelling content that resonates with target audiences and aligns with brand messaging.
- Monitor social media trends and adjust strategies to maximize reach and impact.
- Collaborate with Business Intelligence team and conduct market research to identify consumer needs, preferences, and emerging trends within the region.
- Analyze marketing performance metrics and consumer insights to inform strategic decision-making and optimize campaigns.
- Plan, execute, and evaluate integrated marketing campaigns, ensuring alignment with overall business objectives.
- Manage budgets effectively and allocate resources to maximize ROI.
- Lead and mentor a team of marketing professionals, fostering a culture of creativity and innovation.
- Collaborate with country and regional marketing teams to align strategies and share best practices.
- Work with external agencies and vendors to ensure the successful execution of marketing initiatives and campaigns
- Ensure consistent messaging and positioning across regional campaigns, adapting content and creative assets to local markets as needed
- Oversee regional events, sponsorships, and promotional activities to drive consumer engagement and brand visibility
- Use data and analytics to measure campaign effectiveness, providing regular reports to leadership and making data-driven recommendations for optimization.
- Manage regional marketing budgets effectively, ensuring optimal allocation of resources to high-impact initiatives. Measure and report on campaign performance and ROI.
