Job Description & Requirements:
Are you a Marketing Assistant with a growth mindset, seeking an opportunity to contribute to the education sector? If so, we have an ideal position for you! United Language Centre (ULC), a prominent language school and expat community hub in Singapore, is in search of a dedicated and enthusiastic Marketing Assistant to become a part of our team. As a Marketing Assistant at ULC, you will play a significant role in promoting our services, driving marketing initiatives, and ensuring the successful outreach of our educational programs.
Roles & Responsibilities:
- Event Management
- Plan and coordinate monthly workshops and excursions, including setting topics and liaising with teachers and sales team for detailed content development.
- Organize and execute special events, including event planning and on-the-day management.
- Design promotional materials, update interactive whiteboards, and handle festive decorations.
- Digital Advertising
- Manage and optimize SEO and SEM campaigns in collaboration with external agencies.
- Social Media Management
- Create and manage content for social media platforms (Instagram & Facebook), including two static posts and one reel per week, which can be planned and scheduled in advance.
- Content Creation (website and CRM)
- Write and design monthly e-newsletters using HubSpot.
- Edit and update web content on WordPress, and create campaign-specific landing pages on HubSpot
- Community Engagement and Reporting
- Make announcements and manage the business WhatsApp group.
- Keep Google Business updated with monthly posts, respond to reviews, and upload new photos.
- Conduct marketing analysis and prepare reports using CRM data
- Other:
- Develop comprehensive email sequences for lead nurturing, ensuring leads received from the website are engaged with various emails until conversion.
- Create onboarding email sequences for new students to ensure a smooth integration into our courses.
Requirement:
- A Diploma in Marketing, Advertising, Communication and/or any relevant field.
- At least 1 - 2 years of relevant working experience
- Knowledge of media/advertising is an asset
- Resourceful and curious coupled with a team player mindset and good work ethic.
- Trustworthy, reliable and possesses a proven ability to ensure completion of work with minimal supervision.
- Data-driven with good business acumen and analytic skills
- A self-starter, steadfast learner, persevering, confident & outgoing, and well-presented.
- Ability to problem-solve, multitask, and prioritise in a fast-paced, high-volume environment
- Proficient in Google G suite
- Basic web editing and social media channel skills e.g. Facebook, Instagram, TikTok, and Linkedin.
Please note that only shortlisted candidates will be contacted. We appreciate your understanding.
United Language Centre is an equal opportunity employer. We value diversity and believe that a diverse workforce strengthens our organization.
We look forward to receiving your application!
