- Well Established Company
- Basic Salary $4000 to $5200 + AWS +VB
- Working location: Lorong Chuan
- Working hours: Normal Working Hours (8:45am to 6pm)
- Marketing | Brand Awareness | Product Profitability
Job Responsibilities:
- Develop and execute short/long term action plans to grow the product portfolios in terms of its brands awareness, market share and product profitability.
- Plan and execute ATL (above the line) and BTL (below the line) campaigns, marketing communications (online and offline) and trade marketing activities for all product portfolios under his/her responsibility
- Plan and manage A&P spending (Advertising and Promotion spending.) within budget assigned and ensuring ROI for each campaign
- Lead and execute the promotion, advertising, and marketing campaign effectively through strategic partnership alliances with agencies, vendors, and other external stakeholders to ensure successful implementation according to timeline.
- Conduct market research, analyze consumer’s insights, market intelligences & competitive information to develop new product idea/concepts and effective marketing plan for the assigned products/brands.
- Conceptualizes innovative, consumption-driving promotions that are profitable and linking promotions to advertising wherever possible to create an integrated & targeted 360-degree marketing plan
- Build strong brand/product presence in all distribution channels (including assisting in e-commerce at Marketplace)
- Work with internal stakeholders (Sales, Promoters, Finance, Warehouse) to implement marketing plans effectively according to timelines
- Track and monitor market trends to analyze product sales performance
Requirements:
- Degree in in Marketing or Business Administration
- At least 4 years of relevant marketing working experience in the FMCG industry
- Experienced in managing a marketing budget and/or creative agency
Candidates are encouraged to apply this position via Apply Now button with the following information in the resume
- Work experiences and job responsibilities
- Current and Expected salary
- Reason for leaving
- Date of availability
- Education background
We regret that only shortlisted candidates will be contacted.
THIEN CHING MEI (R2198032)
EA Recruitment Pte Ltd
EA License No: 21C0492
