The Job:
- Collaborate with internal and external stakeholders to provide input and ensure program and projects address key business needs and goals
- Work with cross functional teams in retail to ensure smooth implementation and integration of loyalty initiatives across all customer journeys and touch points
- Support in the management and growth of loyalty program, delivering business and customer value and resonate with target customer segments for various assets
- Develop loyalty and partnership marketing and communication plans that aligns with our portfolio of assets, customer segments and deliver on business goals
- Vendor, project and campaign management for all loyalty initiatives and implementation
- Design and execute customer engagement plans to drive incremental value, engagement and acquisition
- Establish key partnerships to broaden, strengthen and strategically positions the loyalty program
Requirement:
- Good understanding of the retail and loyalty environment
- Strong understanding and experience in customer segmentation and journey mapping, data insights and analytics
- Ability to demonstrate how loyalty programs and marketing work synergistically
Interested applicants can send their detailed resumes to [email protected] or call JANE @ 6735 1955.
JANE LUI JIE'EN
CEI: R1104482
Company Reg. No. 199601303W || EA Licence No. 99C4599
