What You'll Do
- Lead the planning, execution, and daily management of Google Ads, Meta Ads, TikTok Ads, On-platform Ads (Shopee, Lazada and/or Amazon), and other programmatic platforms to achieve key performance metrics.
- Focus on strategies that maximize Return on Advertising Spend (ROAS) and overall Return on Investment (ROI) for clients' campaigns. Implement data-driven optimization techniques to enhance budget efficiency and profitability.
- Develop comprehensive media plans and recommend effective tactics to meet client objectives, tailoring strategies based on success metrics and desired outcomes.
- Create detailed weekly, ad hoc, and final reports that highlight audience insights, performance trends, and brand impact to provide clients with meaningful and actionable insights.
- Work closely with cross-functional teams, including Sales, Creative, and Engineering departments, to resolve campaign-related issues, optimize pacing, and address client feedback.
Who You Are
- Proven experience in managing and optimizing multi-channel performance marketing and e-commerce campaigns.
- Strong analytical skills with a deep understanding of digital marketing metrics, data interpretation, and ROI/ROAS calculations.
- Excellent communication skills for effective client interaction and internal collaboration.
- Ability to develop strategic media plans and recommend solutions that align with client goals.
- Experience working with programmatic platforms and social media advertising tools.
- Experience with additional advertising platforms such as DV360 and etc will be added advantage.
- Experience building and operating monitoring dashboards using Looker Studio or other BI tools would be added advantage
- Result-oriented mind with a passion for work
- Eager to learn new things
- Microsoft Excel and Google Suite (Google sheet, Slides, G Drive…) power user
- Good command of English
- Eligible to work in Singapore
Why You'll Love It
- A flexible and inclusive employer that provides a supportive working environment
- Career development to enhance their skills & knowledge
- Competitive Salary with bi-annual Performance Reviews
- Yearly Performance Bonus
- Work in a professional, active, international, and dynamic environment
- Good chance to explore new trends in the digital market
