The Opportunity
- Adecco is partnering with a US Technology Multinational Corporation company to search for a Marketing Manager
- Focus: Lead the strategic development and implementation of the APAC social influencer blueprint in close partnership with Global social influencer marketing team and local markets and product teams
- Office location: Central
- Working hours: Mon – Fri (Office Hours)
- This role is starting off as contract position
The Talent
- Education: Bachelor and above
- 5-8 years of relevant and deep social influencer marketing experience in the entertainment, sports or FMCG industry.
- Deep knowledge of the social influencer and creator industry and ability to apply strategic thinking to solving for critical business gaps.
- Strong track record of building successful influencer programs that drive impact to brand and business results.
- Have leveraged a sound data driven approach beyond pure relationship to build a sustainable influencer model.
- Have the creative judgment and experience to drive outstanding influencer collaboration social campaign creatives.
- Familiar with social creator tools and social media tools such as Brandwatch, Meltwater, Sprinklr etc
The Job
- · Lead the strategic development and implementation of the APAC social influencer blueprint in close partnership with Global social influencer marketing team and local markets and product teams.
- Launch a successful pilot of the data-driven influencer marketing approach in APAC and set a clear path for scaling across APAC
- Roll out the global social influencer marketing training program to all APAC marketers and guide teams to upskill with literacy and know-how to fully tap into social influencer marketing
- Set a solid foundation of infrastructure, processes, governance and guardrails for influencer marketing in APAC to safeguard the brand
- Conduct an influencer campaign, spend and execution audit for APAC and present to key stakeholders of key gaps and business opportunities that will inform the longer term APAC influencer strategy.
- Roll out the multiple global influencer programs successfully and effectively in all key APAC markets.
- Test and learn the global data-driven influencer marketing approach for a 6 months pilot and consolidate learnings for scaling.
- Build infrastructure and standardize tooling for APAC.
Next Step
- We could contact you in the soonest time if you directly send your resume to: [email protected]
- Email Topic: Apply: Marketing Manager
- We regret to inform that only shortlisted candidates will be contacted
Ling Kai Hoe
EA Licence Number: 91C2918
Personnel Registration Number: R22106166
