- Industry: Retail (Sportswear)
- Location: Raffles Place (Nearest MRT Station)
- Position: Senior Digital Marketing Executive (6 months contract) (Job ID: 19369)
Job Description:
Digital Marketing (Regional)
- Assist with the development of digital content for social, Email marketing, or online channels
- Manage external Digital Marketing Vendor to ensure alignment with paid media/social campaign placements are being optimized with target user/segment, content, and season/marketplace to grow the brand according to global direction
- Manage budget and invoices where necessary
- Provide reports on performance and research on competitors/industry
Social Media Management (Regional)
- Develop and implement a social media calendar that aligns with the marketing strategies
- Assist markets by providing alternatives for social content based on product availability
- Utilise social management platforms such as Sprinklr to schedule content and monitor performance
Email Marketing (Regional)
- Design, develop, and execute email marketing campaigns to maintain subscriber engagement and drive conversion
- Monitor email campaign performance and adjust strategies as needed
- Create and test different email variations through A/B testing to optimize performance and engagement
Website Management
- Manage PH/VN markets to ensure that the product catalog is updated on a seasonal basis
- Work with External Vendor to ensure that the product catalog is synced correctly
Job Requirements:
- Diploma/Degree Holder in Marketing or equivalent
- Min 1 year of working experience in a similar role
- Digital Marketing (social media/Email Marketing) experience is essential
- Good understanding of fashion/retail and sensitive to trends in the market
- Strong Photoshop and Illustrator skills are essential
- Excel skills are required for analytical work
- Knowledge in SEO/Paid ads will be advantageous
- Proven ability to efficiently manage multiple tasks, and work within tight deadlines
- Strong organisational, planning and coordination skills
- Strong communication and presentation skills
- Team player; creative and passionate
- Ability to work well at all levels of the organization (Regional head office & Local & Agency teams)
- Ability to engage, motivate and convey key brand messages with external stakeholders
Interested applicants please apply directly for further shortlisting review.
We regret that only shortlisted candidates will be notified. Other applications will be updated to our database for future job opportunities.
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