The Marketing Executive role is to lead the development of yearly marketing calendar, overview client relation, events organize, manage department budget, promotions, campaign. He or she will be responsible for formulating strategies for in-store events, identifying appropriate partners, driving traffic to stores and building a strong customer database. This individual will also be a key contributor to the success of seamless execution of all marketing initiatives with the objective of driving traffic to stores, building and elevating the brand.
· Planning and execution of all marketing activities (organize event, collaboration with other brand, outsourcing livestreamer, etc).
· Develop, planning and manage the yearly marketing calendar and event calendar
· Analyzing and keeping informed of market trends and preparing forecasts.
· Increasing brand awareness and market share.
· Overseeing branding, advertising, and promotional campaigns.
· Managing the marketing department's staff works and job allocation.
· Partner with email, performance marketing and web teams to design, test and evolve lead nurturing tactics.
· Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies.
· Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration.
· Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments.
· Manage website & social media accounts, including analytics, ads platforms, influencers.
· Seamless execution of all marketing initiatives, driving traffic to stores, building and elevating our brand.
· Providing hindsight reports post events and other relevant duties assigned.
· Other Ad-hoc duties assign.
REQUIREMENTS
· Preferably possessed a Bachelor Degree or equivalent.
· Minimum 3 years of relevant experience
· Experience in fashion and retail industry will be more advantage
· Fluent in English and Chinese, which includes the ability to read and write
· Mature, independent and confident to work with different cultures
· Strong presentation, communication and interpersonal skills
· Passionate, creative and highly committed with a positive attitude
