The Senior Executive, Brand & Marketing plays a key role within the Brand & Marketing Team, supporting and executing marketing strategies at the Singapore Cluster level. He or she will report directly to the Manager, Brand & Marketing and will be responsible for maintaining the overall branding, optimising marketing efforts and driving customer loyalty.
Job Responsibilities
Branding:
1. Ensure brand consistency and relevance across all touchpoints, including the brand website, in-language sites, advertising, customer communications and product packaging
2. Lead brand-level activations aligned with brand signatures, and reinforcing the brand's positioning and value propositions
3. Monitor market trends, consumer insights and competitor activities to assess and refine brand strategy
4. Oversee the development of marketing materials, advertisements and promotional contents to ensure they align with brand guidelines
Marketing:
1. Assist in the conceptualisation, management and optimisation of the marketing calendar and integrated campaigns across digital, traditional and experiential channels
2. Plan and execute campaigns that drive brand awareness, generate direct bookings and contribute to revenue growth
3. Support the management of the marketing budget and ensure efficient resource allocation to maximise ROI and optimise as necessary
4. Analyse and report on the performance of marketing campaigns using data analytics and making data-driven adjustments to optimise results
Loyalty Programmes:
1. Lead the execution of loyalty programs for guests and corporate bookers, and ensure they align with brand objectives
2. Assist in the conceptualisation and implementation of loyalty marketing campaigns designed to increase member acquisitions, revenues and retention
Administrative Support:
1. Provide administrative assistance to the Sales & Marketing Team
2. Coordinate the creation of branded marketing gifts and products with internal and external teams, and ensure adherence to brand guidelines
3. Perform other ad-hoc duties as assigned
