Marketing & Sales Manager

Job Title: Marketing & Sales Manager

Job Responsibilities:

1. Strategic Planning & Execution:Develop, implement, and monitor comprehensive marketing and sales strategies aligned with company objectives.
   Plan and oversee advertising and promotion campaigns, digital marketing efforts, and public relations initiatives.
   
2. Sales Management:Drive sales performance to meet revenue and growth targets.
   Build and maintain strong relationships with customers, key accounts, and partners.
   Oversee lead generation, qualification, and conversion processes.
   
3. Market Research & Analysis:Conduct market research to identify trends, customer needs, and competitive dynamics.
   Analyze sales and marketing data to evaluate the effectiveness of campaigns and adjust strategies accordingly.
   
4. Team Leadership & Development:Lead, motivate, and mentor a team of sales and marketing professionals.
   Develop training programs, performance metrics, and professional growth opportunities for staff.
   
5. Budget Management:Prepare and manage the marketing and sales budget to optimize return on investment.
   Monitor costs, analyze variances, and implement corrective actions as necessary.
   
6. Collaboration & Cross-Functional Work:Work closely with product development, customer support, and other departments to ensure consistent messaging and high-quality customer experiences.
   

Job Qualifications & Skills:

• Education & Experience: Bachelor's degree in marketing, business, or a related field; MBA is a plus. Proven track record with a minimum of 5-7 years in marketing and sales roles, with 2-3 years in management preferred.
• Leadership Skills: Ability to lead and inspire teams to achieve goals; strong decision-making and problem-solving skills.
• Analytical Skills: Proficiency in analyzing market trends, customer behavior, and campaign metrics to drive strategic initiatives.
• Communication Skills: Exceptional verbal and written communication abilities; skilled in making persuasive presentations and fostering professional relationships.
• Technical Proficiency: Experience with CRM tools, marketing automation platforms, data analytics, and a strong grasp of digital marketing practices.
• Results-Oriented: Demonstrated ability to achieve sales targets and deliver measurable outcomes for marketing campaigns.
• Customer-Centric Mindset: Strong understanding of customer needs and ability to translate them into successful sales and marketing strategies.

Key Performance Indicators (KPIs):

• Sales targets and growth metrics
• Customer acquisition and retention rates
• Marketing campaign performance (e.g., lead generation, conversion rates, ROI)
• Customer satisfaction ratings and feedback