Our client, a leading personal development educational academy seeks to hire a Conversion Copywriter, a wordsmith who can craft hard-hitting copy that opens hearts and wallets — without being a cringey snake oil salesman. As our resident direct-response copywriter, you’ll work on 6- to 7-figure sales campaigns and write everything from ad copy, EDMs, landing pages, sales letters to video scripts.
Responsibilities
- Brainstorm for big ideas and create compelling marketing angles for sale campaigns, events and product launches
- Write attention-grabbing video ad scripts for platforms like Facebook, Instagram and YouTube
- Craft high-converting landing pages for a variety of high- and low-ticket offers including lead magnets, tripwires, upsells, downsells
- Plan and write click-worthy direct response email sequences for our customer lists
- Conduct surveys, video interviews and focus groups to dive deep into our buyer persona
- Stay on top of the latest copywriting tactics and trends
Requirements
- Diploma or Degree holder
- Minimum one year of experience in direct response copywriting
- [Preferred] Keen interest in financial markets, investing and trading
- Strong copywriting skills (you can write good copy even without ChatGPT
