As a CRM Specialist, your main responsibilities will include creating CRM campaigns that boost customer retention, loyalty, and new customer acquisition. You will also segment our member base to invite the most suitable members to each sale and build partnerships with organizations in Singapore to create mutually beneficial campaigns. Additionally, you will help monitor and report on the performance of CRM programs while collaborating with internal teams to ensure smooth execution across all channels.
WHAT WE WILL TRUST YOU WITH…
- Develop and execute CRM strategies and campaigns to drive customer acquisition, retention, and loyalty.
- Segment our member base, using data and insights to invite the right members to each flash sale.
- Build partnerships with organizations in Singapore to create co-branded promotions or joint events that expand our customer base.
- Collect and analyze customer data to understand customer behavior and preferences, and use insights to optimize CRM programs.
- Plan Loyalty program campaigns based on business needs in order to drive engagement
- Support the Staff/Private Sales events
- Manage customer databases and ensure data accuracy and completeness.
- Coordinate with internal teams to ensure seamless execution of CRM programs across all channels.
- Monitor and report on CRM program performance, including key metrics such as customer lifetime value, retention rates, and engagement rates.
- Work closely with the marketing team to ensure that CRM programs are aligned with overall marketing goals and messaging.
- Collaborate with the IT team to ensure that CRM systems and technologies are up to date and functioning properly.
- Develop and manage email marketing campaigns, including segmentation, content creation, and analysis of results.
WHAT IT TAKES…
- Strong understanding of the SEA & AU market and its ecosystem, including consumer behavior, cultural nuances, and regulatory environment.
- Experience in retail, preferably with a focus on O2O operations and sales.
- Excellent data analysis and reporting skills, email marketing campaigns, including segmentation, content creation, and analysis of results.
with the ability to derive insights and make data-driven decisions. - Detail-oriented approach to work, with a focus on accuracy and completeness of customer data and program execution.
- Proven track record of developing and implementing successful CRM strategies and campaigns.
- Familiarity with CRM technologies and tools, such as Klaviyo, Mailchimp. SQL knowledge is advantageous.
- Strong project management skills, with the ability to manage multiple projects and priorities simultaneously.
- Excellent communication and collaboration skills, with the ability to work effectively with internal teams and external partners.
- Creative thinking and problem-solving skills, with the ability to develop innovative solutions to complex challenges.
- Passion for customer experience and customer-centric thinking, with a focus on delivering value to customers at every touchpoint.
